---
title: "French animators to advertise St George Lamb in meat departments in supermarkets"
ocid: "ocds-b5fd17-664f5f36-34f4-47d3-9e19-7dc9c5b95f39"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-664f5f36-34f4-47d3-9e19-7dc9c5b95f39"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-664f5f36-34f4-47d3-9e19-7dc9c5b95f39.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-664f5f36-34f4-47d3-9e19-7dc9c5b95f39.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
published: "2024-02-28"
---

# French animators to advertise St George Lamb in meat departments in supermarkets

Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-664f5f36-34f4-47d3-9e19-7dc9c5b95f39

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## Summary

The Department for Environment, Food & Rural Affairs in England has awarded a contract for marketing services. The tender title is "French animators to advertise St George Lamb in meat departments in supermarkets." The procurement method used was direct, with a Single tender action (below threshold) approach. The contract period starts on April 1, 2024, and ends on March 31, 2025. The tender had a total value of £128,000 and a tender deadline of February 25, 2024.

This opportunity would be suitable for businesses providing marketing services in France. The contract aims to develop the presence of branded St George Lamb retail packs in hypermarkets in France and Belgium. Businesses interested in providing animation services for advertising in supermarket meat departments could find this tender beneficial. The award was granted to Atresss, Alter France, Sud Anim, Bugnet, EDCA, Rivat, STMP, Atou.

## Notice

Animators advertise the St George Lamb in the meat departments in supermarkets with POS material, tastings ,refrigerated cabinets, videos at cash tills . The objective is to develop the presence of branded St George Lamb retail packs on the shelves of hypermarkets in France and Belgium. Head butchers chose the animators they wish to work with so we have no control over their choices.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4d504193-63e4-4b09-bfd8-617d22ffc48c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Feb 2024 |
| Submission deadline | 25 Feb 2024 |
| Future notice date | Not specified |
| Award date | 26 Feb 2024 |
| Contract period | 31 Mar 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £128,000 |
| Lots value | Not specified |
| Awards value | £128,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ATRESSS, ALTER FRANCE, SUD ANIM, BUGNET, EDCA, RIVAT, STMP, ATOU |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 28 Feb 2024 at 08:19 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4d504193-63e4-4b09-bfd8-617d22ffc48c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4d504193-63e4-4b09-bfd8-617d22ffc48c
  28th February 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-664f5f36-34f4-47d3-9e19-7dc9c5b95f39. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-664f5f36-34f4-47d3-9e19-7dc9c5b95f39.json.