--- title: "Appointment for Media Buying Agency (2024)" ocid: "ocds-b5fd17-66a8b94c-c270-49a0-b97d-4536faa6225a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-66a8b94c-c270-49a0-b97d-4536faa6225a" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-66a8b94c-c270-49a0-b97d-4536faa6225a.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-66a8b94c-c270-49a0-b97d-4536faa6225a.json" source: "Contracts Finder" current_stage: "Award" buyer: "THE NATIONAL MUSEUM OF THE ROYAL NAVY" published: "2025-05-19" --- # Appointment for Media Buying Agency (2024) Buyer: THE NATIONAL MUSEUM OF THE ROYAL NAVY Current stage: Award OCID: ocds-b5fd17-66a8b94c-c270-49a0-b97d-4536faa6225a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-66a8b94c-c270-49a0-b97d-4536faa6225a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-66a8b94c-c270-49a0-b97d-4536faa6225a.json) ## Summary The National Museum of the Royal Navy (NMRN) in partnership with the Mary Rose Trust has procured a contract through an open procedure for the appointment of a Media Buying Agency. This tender process, classified under 'Advertising and marketing services' (CPV code: 79340000), involved services required across several sites including the Portsmouth Historic Dockyard, Fleet Air Arm Museum, National Museum of the Royal Navy Hartlepool, and HMS Caroline. The procurement was divided into three distinct lots although only Lot 1 for Media Buying and Planning was awarded due to no compliant bids for Lots 2 and 3. The process culminated in the award stage, with 'Anything is Possible Media Limited' appointed as the supplier. The total contract value amounted to £2.9 million, with a contract period starting on 1st April 2025 and ending on 31st March 2030. Key locations for service delivery include the North East, South East, South West, and Northern Ireland. This tender signifies a considerable opportunity for small and medium enterprises (SMEs), as identified by the suitability criteria, given its open nature and strategic service requirements across the UK's key geographic regions. The large scale of the project, with significant visibility for the contracting authority's historic sites, presents vast business growth potential for enterprises specialising in media buying and planning, as well as those experienced in handling advertising and marketing services for museums and public attractions. Companies capable of leveraging affiliate marketing and brand partnership services although not appointed this time, could stand to gain from future opportunities arising from similar collaborative efforts with the National Museum of the Royal Navy and its associates. ## Notice This tender has been prepared and is issued by the National Museum of the Royal Navy (NMRN Operations) in partnership with Mary Rose Trust (MRT) as joint operators of Portsmouth Historic Dockyard (PHD Operations) for services required for PHD. Services are also required for NMRN across all entities including Fleet Air Arm Museum (FAAM), National Museum of the Royal Navy Hartlepool (NMRNH) and HMS Caroline (HMSC). These are split into three distinct lots which are; Lot 1. Media Buying and Planning (All Sites) Lot 2. Affiliate Marketing (All Sites) Lot 3: Brand Partnership Services (PHD and FAAM Only) All documents are held on Contracts Finder Gov.UK which can be . Clarifications are to be sent to tenders@nmrn.org.uk There is a Market Engagement Day which will be hosted online on Monday 27th January 2025 (1000-1200) Updated on 4th February 2025 to extend deadline and issue clarifications. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cadb6c44-d929-4598-98b6-fe9febf18bcd | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 19 May 2025 | | Submission deadline | 11 Feb 2025 | | Future notice date | Not specified | | Award date | 6 Mar 2025 | | Contract period | 31 Mar 2025 - 31 Mar 2030 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £2,900,000 | | Lots value | Not specified | | Awards value | £1,160,250 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE NATIONAL MUSEUM OF THE ROYAL NAVY | | Locality | PORTSMOUTH | | Post town | Portsmouth | | Postcode | PO1 3NH | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ31 Portsmouth | | Local authority | Portsmouth | | Electoral ward | Charles Dickens | | Westminster constituency | Portsmouth South | | Delivery location | TLC North East (England), TLJ South East (England), TLK South West (England), TLN Northern Ireland | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | ANYTHING IS POSSIBLE MEDIA | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 19 May 2025 at 16:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cadb6c44-d929-4598-98b6-fe9febf18bcd - 4 Feb 2025 at 20:45 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c56c2155-4b46-4e8b-9cb7-246e28e3e45c - 10 Jan 2025 at 16:23 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c56c2155-4b46-4e8b-9cb7-246e28e3e45c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/cadb6c44-d929-4598-98b6-fe9febf18bcd 19th May 2025 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/c56c2155-4b46-4e8b-9cb7-246e28e3e45c 4th February 2025 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/fed333e5-8bfc-41e2-a453-60a4810031f4 Invitation to Tender Document, please follow all instructions for compliance in this tender. - https://www.contractsfinder.service.gov.uk/Notice/Attachment/1763d289-a3c1-4588-aed8-fdf69e71eeb6 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/b9f2a71f-995e-4e8d-8b59-d5ee7cf1dc54 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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