---
title: "GB-London: BTA1106 Provision of Influencer Marketing Platform to VisitBritain"
ocid: "ocds-b5fd17-66aee812-374e-4ac5-a6da-f82c823d3c95"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-66aee812-374e-4ac5-a6da-f82c823d3c95"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-66aee812-374e-4ac5-a6da-f82c823d3c95.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-66aee812-374e-4ac5-a6da-f82c823d3c95.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2019-07-16"
---

# GB-London: BTA1106 Provision of Influencer Marketing Platform to VisitBritain

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-66aee812-374e-4ac5-a6da-f82c823d3c95

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-66aee812-374e-4ac5-a6da-f82c823d3c95)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-66aee812-374e-4ac5-a6da-f82c823d3c95.json)

## Summary

The British Tourist Authority has completed a tender process for the provision of an Influencer Marketing Platform, titled "GB-London: BTA1106 Provision of Influencer Marketing Platform to VisitBritain". This procurement falls within the sales or marketing software category and was anchored in London, UK. The procurement method utilised was an open procedure, with the contract value estimated at £128,850. The tender period closed on 19 June 2019, while the contract commenced on 20 June 2019 and will run until 31 May 2022.

This tender presents an opportunity for businesses, particularly small and medium enterprises (SMEs), that specialise in influencer marketing technology and related services. Companies providing off-the-shelf marketing software with customisation capabilities would be well-suited to compete for similar future tenders. Engaging with the British Tourist Authority could also open avenues for innovation and collaboration in the tourism sector, enhancing their branding strategies through effective marketing platforms.

## Notice

We are looking for one supplier to tender to provide VisitBritain with an influencer marketing platform. The platform should be an off-the-shelf platform with customisation options. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cff44aa8-d7c2-49ec-86a6-4360e5abd0b8 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jul 2019 |
| Submission deadline | 19 Jun 2019 |
| Future notice date | Not specified |
| Award date | 18 Jun 2019 |
| Contract period | 19 Jun 2019 - 31 May 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £128,850 |
| Lots value | Not specified |
| Awards value | £128,850 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 9SZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Pimlico North |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CREATOR IQ |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48481000 - Sales or marketing software package

## Release History

- 16 Jul 2019 at 15:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cff44aa8-d7c2-49ec-86a6-4360e5abd0b8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cff44aa8-d7c2-49ec-86a6-4360e5abd0b8
  16th July 2019 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=414243313
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-66aee812-374e-4ac5-a6da-f82c823d3c95. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-66aee812-374e-4ac5-a6da-f82c823d3c95.json.