--- title: "Media Advertising Buying (C8985)" ocid: "ocds-b5fd17-675bf0ea-071d-4597-8ad6-70bed6e6c0e7" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-675bf0ea-071d-4597-8ad6-70bed6e6c0e7" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-675bf0ea-071d-4597-8ad6-70bed6e6c0e7.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-675bf0ea-071d-4597-8ad6-70bed6e6c0e7.json" source: "Contracts Finder" current_stage: "Planning" buyer: "ANCHOR HANOVER GROUP" published: "2025-02-06" --- # Media Advertising Buying (C8985) Buyer: ANCHOR HANOVER GROUP Current stage: Planning OCID: ocds-b5fd17-675bf0ea-071d-4597-8ad6-70bed6e6c0e7 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-675bf0ea-071d-4597-8ad6-70bed6e6c0e7) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-675bf0ea-071d-4597-8ad6-70bed6e6c0e7.json) ## Summary The Anchor Hanover Group is planning a procurement process titled "Media Advertising Buying (C8985)" under the category of Advertising and Marketing Services (CPV 79340000). The process is currently in the planning stage, with a future notice date set for 10th February 2025. The procurement method specified is a restricted procedure (above threshold). The contract period is anticipated to start on 30th June 2025 and end on 30th June 2030, with a value range between GBP 7,500,000 and GBP 8,500,000. The project will be carried out in several regions across the United Kingdom, including East Midlands, East of England, London, and others. Key locations include BD1 2ST, Bradford. The Anchor Hanover Group seeks to engage a media agency for integrated offline and online media buying services, focusing on various product offerings, including care homes and rental housing. This tender presents significant growth opportunities for media agencies, particularly those with expertise in both offline and online advertising. Businesses particularly suited for this procurement are those with experience in hyperlocal marketing strategies, as a considerable portion of the media buying will target local and hyperlocal market segments. Additionally, agencies with a robust understanding of the recruitment sector and in-house recruitment expertise will have an advantage, as they are required to create targeted recruitment campaigns to attract and retain talent for Anchor's staffing needs. Small and medium-sized enterprises (SMEs) are encouraged to participate, enhancing their growth prospects and establishing a long-term partnership with one of the largest not-for-profit providers of housing and care for older people in England. ## Notice The media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required. Overview: the provision of integrated offline and online media buying services for the Anchor Hanover Group. Deliverables: the media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required. Channel selection and management - all advertising channel activity must by optimised towards sales and occupancy targets. While other metrics are important, the primary KPI is always the volume/quality of leads fed into and through the marketing funnel. Market understanding - the agency is required to support Anchor in using effective insight, audience understanding and competitor analysis to target and position products and services to the most appropriate demographics. Reporting platform requirements - the agency shall, at a minimum, meet the following reporting platform requirements: - provide, maintain and manage a 'live' online reporting platform (dashboard) that combines performance for all media channels in one place with full access provided to Anchor; - provide for and support all call tracking requirements, accurately monitoring telephone lead generation; - support all tracking across the Anchor website; - support all tracking in Google Analytics. Local offline media requirements - the majority of offline media buying is required at a local and hyperlocal level. For care and housing products, most new residents come from within a 5-10 mile radius of the location which, to avoid media wastage, requires advertising strategy and planning at a hyperlocal level. While local/hyperlocal offline media buying only makes up around 15-20 per cent of overall media spend, the agency is expected to suggest and secure opportunities to meet this requirement, and to buy space. Recruitment requirements - the agency is required to understand the recruitment sector, and to have specialist in-house recruitment expertise, providing media buying services across our product and job portfolio and to create targeted recruitment campaigns, by understanding our demographic, to ultimately attract and retain talent against targets. Anchor has over 10,000 staff, the majority of who work in our care homes where the voluntary annual turnover is around 30%. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1ecdce44-25b7-4f30-b1e0-5ee4e9d00aba | | Notice type | Planned Procurement Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 6 Feb 2025 | | Submission deadline | Not specified | | Future notice date | 10 Feb 2025 | | Award date | Not specified | | Contract period | 29 Jun 2025 - 30 Jun 2030 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £8,500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | ANCHOR HANOVER GROUP | | Locality | BRADFORD | | Post town | Bradford | | Postcode | BD1 2ST | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE41 Bradford | | Local authority | Bradford | | Electoral ward | City | | Westminster constituency | Bradford West | | Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 6 Feb 2025 at 14:49 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/1ecdce44-25b7-4f30-b1e0-5ee4e9d00aba ## Documents - https://www.contractsfinder.service.gov.uk/Notice/1ecdce44-25b7-4f30-b1e0-5ee4e9d00aba 6th February 2025 - Future opportunity notice on Contracts Finder ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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