---
title: "BTA2167 Audience & Product Research"
ocid: "ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2025-10-08"
---

# BTA2167 Audience & Product Research

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5

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## Summary

The British Tourist Authority, trading as VisitBritain/VisitEngland based in Birmingham, has completed the procurement process for the contract titled "BTA2167 Audience & Product Research." This contract, awarded under the Crown Commercial Services framework agreement RM6126, pertains to market research services within the services industry category. The procurement was conducted using a selective method via a call-off from a framework agreement, with the contract awarded to Kubi Kalloo on 1 October 2025. The contract will run from 13 October 2025 to 12 October 2026, covering various locations including the United Kingdom, British Overseas Territories, and other global regions, with a budget of GBP 173,765. The procurement process has reached the award stage and is documented as complete.

This contract offers substantial opportunities for businesses specialising in market research services, particularly those capable of delivering comprehensive audience and product research alongside economic and tourism forecasts. Small and Medium Enterprises (SMEs), in particular, are well-suited to benefit from such procurement opportunities due to suitability criteria encouraging participation. Being a part of this framework can enhance visibility and provide a platform for growth by enabling access to more significant public sector contracts in the future. Businesses with expertise in insights and research could greatly benefit from and contribute to this initiative, fostering business expansion alongside the development of tourism strategies.

## Notice

Audience & Product Research Economic & Tourism Forecasts Call Off Contract award under Crown Commercial Services framework agreement RM6126 Research & Insights using a further competition

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d17ccf1a-8544-4919-ab23-373d0f867490 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Oct 2025 |
| Submission deadline | 28 Aug 2025 |
| Future notice date | Not specified |
| Award date | 30 Sep 2025 |
| Contract period | 12 Oct 2025 - 12 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £173,765 |
| Lots value | Not specified |
| Awards value | £173,765 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KUBI KALLOO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 8 Oct 2025 at 10:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d17ccf1a-8544-4919-ab23-373d0f867490

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d17ccf1a-8544-4919-ab23-373d0f867490
  8th October 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-67611f48-1b82-4da7-a3fe-f70bf716f1b5.json.