---
title: "Insight DDC Polling"
ocid: "ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF DEFENCE"
published: "2025-12-03"
---

# Insight DDC Polling

Buyer: MINISTRY OF DEFENCE  
Current stage: Award  
OCID: ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878.json)

## Summary

The Ministry of Defence has concluded a procurement process titled "Insight DDC Polling", which involved market and economic research, polling, and statistics, as classified under CPV code 79300000. The procurement was led through a competitive quotation method below the threshold and has progressed to the award stage, with the contract being awarded to YouGov. The service contract, valued at £285,000, commenced on 1st August 2025 and will end on 30th August 2028. This procurement falls under the services category, with delivery in London, England.

The Insight DDC Polling contract presents substantial opportunities for businesses in the market and economic research industry. While the procurement method was limited, requiring competitive quotations, it emphasises expertise in polling services. Large enterprises capable of delivering comprehensive market research services would find this type of tender suitable for participation. The Ministry of Defence, as the contracting authority, seeks firms that can provide reliable, high-quality research services to support its Directorate of Defence Communications initiatives over the three-year contract period.

## Notice

Provision of External Polling For MOD -- DDC (Directorate of Defence Communications)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5f957da6-e600-41a8-bd97-9de9afc42f20 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Dec 2025 |
| Submission deadline | 31 Jul 2025 |
| Future notice date | Not specified |
| Award date | 31 Jul 2025 |
| Contract period | 31 Jul 2025 - 30 Aug 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £285,000 |
| Lots value | Not specified |
| Awards value | £285,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF DEFENCE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2HB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 3 Dec 2025 at 15:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5f957da6-e600-41a8-bd97-9de9afc42f20

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5f957da6-e600-41a8-bd97-9de9afc42f20
  3rd December 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878.json.