--- title: "We Are The NHS' Creative Development" ocid: "ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31.json" source: "Contracts Finder" current_stage: "Award" buyer: "MULLEN LOWE GROUP" published: "2022-12-15" --- # We Are The NHS' Creative Development Buyer: MULLEN LOWE GROUP Current stage: Award OCID: ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31.json) ## Summary The NHS England Campaigns Team has awarded the contract for 'We Are The NHS' Creative Development to MullenLowe Group UK. The contract, valued at £25,600,000 GBP, involves advertising campaign services. The procurement method was selective, and the contract period is from June 22, 2022, to June 21, 2026. The tender period ended on May 4, 2022, with the award date being June 30, 2022. The buying organisation is Mullen Lowe Group based in London, United Kingdom. This procurement opportunity for advertising services by the NHS creates growth opportunities for advertising agencies specialising in creative development and production. Businesses experienced in delivering national social marketing campaigns would be well-suited to compete for this contract. The contract is for the next 4 years, providing stability and potential growth for the successful bidder. Understanding the priorities of NHS England and the wider NHS would be crucial for businesses aiming to deliver successful campaigns under this contract. ## Notice The NHS England Campaigns Team deliver national social marketing campaigns to support the NHS. Our campaigns are delivered under two overarching campaign brands: * The 'We are the NHS' campaign aims to inspire people to join the NHS and retain those already working in it. It promotes the NHS as a first- choice employer, focusing on priority recruitment of professions including: Nursing; Allied Health Professionals; Healthcare Support Workers; and 999 & 111 Call Handlers; also supporting the recruitment of NHS Reservists. * The 'Help Us, Help You' campaign is designed to save lives by changing the way people access services to reduce pressures on the NHS and maintain capacity, by driving effective use of the NHS, encouraging people to get help in the right place and at the right time. This contract is for an advertising agency to lead the strategy, creative development and production work for the 'We are the NHS' campaign. It covers possible work for the next 4 years. The 'We are the NHS' campaign is delivered through a number of different phases aimed at different audiences and with separate aims and objectives. All our campaign activity supports the successful delivery of the organisational priorities of NHS England and the wider NHS. These are set out in the NHS Long Term Plan and the annual NHS Priorities and Operational Planning Guidance. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b246d93e-6678-473b-b7e8-ac9d1c366ea2 | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a framework agreement | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Dec 2022 | | Submission deadline | 4 May 2022 | | Future notice date | Not specified | | Award date | 29 Jun 2022 | | Contract period | 21 Jun 2022 - 21 Jun 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £25,600,000 | | Lots value | Not specified | | Awards value | £25,600,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | MULLEN LOWE GROUP | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 6LH | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Southwark | | Electoral ward | St George's | | Westminster constituency | Bermondsey and Old Southwark | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | MULLENLOWE GROUP | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services ## Release History - 15 Dec 2022 at 11:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b246d93e-6678-473b-b7e8-ac9d1c366ea2 - 1 Dec 2022 at 10:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/85a8bad7-b787-4272-a2a9-ca54264cfb49 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/b246d93e-6678-473b-b7e8-ac9d1c366ea2 15th December 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/85a8bad7-b787-4272-a2a9-ca54264cfb49 1st December 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/2b88d81b-d897-4282-852a-fb5aff95b01a Document 7- RM6125-Client-Call-Off-Contract-Letter-of-Appointment-and-Schedules-1WRTN_final_Redacted ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-687a1d1c-96ca-4374-b8fd-d686e3eabb31.json.