---
title: "Tax Education Segmentation Research"
ocid: "ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2026-07-17"
---

# Tax Education Segmentation Research

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03.json)

## Summary

H M Revenue & Customs has awarded a contract titled "Tax Education Segmentation Research" to Ipsos Mori, focusing on research and development services within the United Kingdom. The initiative is classified under the research and development services industry, with the contact period beginning on 20th July 2026 and concluding on 26th February 2027. This contract, valued at £184,942, was procured through a selective process via a call-off from a dynamic purchasing system. The procurement reached the award stage on 30th June 2026, following the tender period closure on 26th May 2026. The buying organisation operates out of London, enhancing tax education by segmenting UK adults based on various demographic and educational factors related to tax.

This tender provides a significant opportunity for businesses specialising in research and development services, particularly those with capabilities in educational analytics and segmentation studies. Businesses that are part of dynamic purchasing systems and possess expertise in understanding demographic behaviours may find this contract advantageous. Given the nature of the research on tax education, organisations skilled in large-scale data collection and analysis stand to benefit. The contract’s eligibility for small and medium-sized enterprises (SMEs) further expands the competitive landscape, encouraging diverse business participation in public sector procurement.

## Notice

Research to segment UK adults based on their tax education needs according to their key demographics, tax education, attitudes and behaviours.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b0531d3a-db49-4ca9-a6bd-ce43a4c19a8f |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jul 2026 |
| Submission deadline | 26 May 2026 |
| Future notice date | Not specified |
| Award date | 29 Jun 2026 |
| Contract period | 19 Jul 2026 - 26 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £184,942 |
| Lots value | Not specified |
| Awards value | £184,942 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | LONDON |
| Post town | Southend-on-Sea |
| Postcode | SS99 1AA |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH31 Southend-on-Sea |
| Local authority | Southend-on-Sea |
| Electoral ward | Victoria |
| Westminster constituency | Southend East and Rochford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 17 Jul 2026 at 13:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b0531d3a-db49-4ca9-a6bd-ce43a4c19a8f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b0531d3a-db49-4ca9-a6bd-ce43a4c19a8f
  17th July 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03.json.