---
title: "Creative Testing services in relation to FCCRAS Brand Concept Development"
ocid: "ocds-b5fd17-68cc54b1-d642-4a02-ad6a-79005f0a6a1c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-68cc54b1-d642-4a02-ad6a-79005f0a6a1c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-68cc54b1-d642-4a02-ad6a-79005f0a6a1c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-68cc54b1-d642-4a02-ad6a-79005f0a6a1c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CITY OF LONDON CORPORATION"
published: "2024-05-28"
---

# Creative Testing services in relation to FCCRAS Brand Concept Development

Buyer: CITY OF LONDON CORPORATION  
Current stage: Award  
OCID: ocds-b5fd17-68cc54b1-d642-4a02-ad6a-79005f0a6a1c

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## Summary

The City of London Police, through City of London Corporation, has awarded a contract for Creative Testing services related to FCCRAS Brand Concept Development. The tender falls under the industry category of Multimedia software package and is valued at GBP 49,821. The procurement method used was an open procedure. The contract period is from April 22, 2024, to June 15, 2024, with a tender period end date on April 15, 2024. The procurement process is now at the award stage.

This contract presents opportunities for companies specializing in multimedia software services to engage with the City of London Police. Businesses offering creative testing services and multimedia software packages are well-suited to compete for this contract. The contract offers a chance to contribute to brand concept development for a significant public safety program, contributing to enhancing public engagement, trust-building, and perception. Interested parties should be prepared to engage in user testing and behavioural science analysis to support brand decision-making processes.

## Notice

The Branding Workstream of the FCCRAS Programme at City of London Police appointed Bray Leino (via Bloom) to deliver the scope of the Branding work, after a competitive procurement process managed by CoL Commercial last year. Bray Leino has been delivering the scope of the works as contracted but due an unforeseen delay in the overall programme (not related to Bray Leino), we are recommending to introduce a 4-7 week piece of extra scope into the workstream. This will see Bray Leino in conjunction with a supply chain partner of theirs Innovation Bubble (behavioural science experts who have backgrounds in consumer and business psychology) deliver creative and user testing of the design concepts we have agreed to take forward for final decision. This exercise will allow members of the public, victims and our stakeholder community to provide feedback around the brands, names, colours etc and assist us with data to support recommendations and decisions on which new Brand to select. Bray Leino are the only agency that can deliver this work as the brand concepts are their designs. The Creative Testing Scope will allow us: 1) To identify which brand proposition most effectively enhances: - initial engagement - fosters comprehension - cultivates trust - clarifies understanding - and accurately shapes public perception for the target audience 2) To identify which brand proposition most effectively enhances: - initial engagement - fosters comprehension - cultivates trust - clarifies understanding - and accurately shapes public perception for the target audience Headline Objectives: Understand the overall response to each route and specifics including: 1. Initial response 2. Comprehension of: - Purpose and scope - Behaviour expectation - The service as a national service but one led by the police (ideally City of London Police but understanding authority of police most important both for and opposed to)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f9a28a85-69bf-45a3-99f5-d00b69d41f78 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 May 2024 |
| Submission deadline | 15 Apr 2024 |
| Future notice date | Not specified |
| Award date | 14 Apr 2024 |
| Contract period | 21 Apr 2024 - 15 Jun 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £49,281 |
| Lots value | Not specified |
| Awards value | £49,821 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY OF LONDON CORPORATION |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2P 2EJ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Clerkenwell |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRAY LEINO |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48520000 - Multimedia software package

## Release History

- 28 May 2024 at 12:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f9a28a85-69bf-45a3-99f5-d00b69d41f78

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f9a28a85-69bf-45a3-99f5-d00b69d41f78
  28th May 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-68cc54b1-d642-4a02-ad6a-79005f0a6a1c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-68cc54b1-d642-4a02-ad6a-79005f0a6a1c.json.