---
title: "FS900121 Consumer and food business knowledge, attitudes and behaviours towards Precautionary Allergen Labelling."
ocid: "ocds-b5fd17-68dcc0bf-9be9-4e57-b078-2284cfc20860"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-68dcc0bf-9be9-4e57-b078-2284cfc20860"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-68dcc0bf-9be9-4e57-b078-2284cfc20860.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-68dcc0bf-9be9-4e57-b078-2284cfc20860.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE FOOD STANDARDS AGENCY"
published: "2021-07-28"
---

# FS900121 Consumer and food business knowledge, attitudes and behaviours towards Precautionary Allergen Labelling.

Buyer: THE FOOD STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-68dcc0bf-9be9-4e57-b078-2284cfc20860

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## Summary

The Food Standards Agency, located in York, England, has completed a public procurement process to commission qualitative research on consumer and food business attitudes towards Precautionary Allergen Labelling. The project, titled "FS900121 Consumer and food business knowledge, attitudes and behaviours towards Precautionary Allergen Labelling," involves researching the application and communication of allergen risks, particularly focusing on small and medium enterprises (SMEs). This tender was awarded on 22 July 2021, with the contract period starting from 26 July and running until 31 December 2021. The procurement method was an open procedure for contracts below the threshold.

This research opportunity poses significant potential for businesses specialising in market research, particularly those with expertise in food safety and consumer behaviour. Companies that can conduct nuanced qualitative studies and provide insights into allergen labelling practices would be well-positioned to participate in similar contracts. Furthermore, this tender could open doors for SMEs looking to enhance their service offerings in compliance and consumer education within the food industry.

## Notice

Precautionary Allergen Labelling (PAL) is a voluntary statement indicating that a regulated allergen could be unintentionally present in a product, posing a risk to consumers with food hypersensitivity. PAL should only be provided if a real risk of allergen cross-contamination has been identified following a thorough risk assessment, and this risk cannot be removed. PAL is a key area of focus of the FSA's Food Hypersensitivity (FHS) programme over 2021/22. The FSA is aware that there can be issues for FHS consumers with PAL application. FHS consumers include individuals with food allergy, food intolerance and/or coeliac disease. Enhancing the FSA's understanding of the ways in which food businesses apply PAL, and FHS consumer preferences for PAL communication, is therefore an important first step in improving the way in which PAL is used by businesses and understood by consumers. We are looking to commission a contractor who can design and deliver qualitative research with food businesses and FHS consumers on this topic area. The study should ideally be completed within 3 months of the contract being signed. The specific research objectives are: 1) To gain further insight into small and medium business application of PAL, by exploring how and why food businesses are applying this labelling, and to what extent it's informed by a risk assessment of allergen cross-contact. 2) To explore consumer usage, views and preferences towards PAL on food products, specifically how do consumers want the allergen cross-contact risk to be communicated.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/77ac303e-0864-4937-9d79-7ed1838c156c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2021 |
| Submission deadline | 28 Jun 2021 |
| Future notice date | Not specified |
| Award date | 21 Jul 2021 |
| Contract period | 25 Jul 2021 - 31 Dec 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1 |
| Lots value | Not specified |
| Awards value | £110,988 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE FOOD STANDARDS AGENCY |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 7PR |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Guildhall |
| Westminster constituency | York Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BASIS SOCIAL |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services
- 73300000 - Design and execution of research and development

## Release History

- 28 Jul 2021 at 11:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/77ac303e-0864-4937-9d79-7ed1838c156c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/77ac303e-0864-4937-9d79-7ed1838c156c
  28th July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/8b898423-b5d9-4963-908c-ab662afc921f
  n/a
- https://food.bravosolution.co.uk
  Link to eSourcing Portal

## Provenance

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