---
title: "Food is Great - Experiential Marketing Activation in Japan"
ocid: "ocds-b5fd17-691bb707-4d89-4550-938f-bc1ffacb55b0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-691bb707-4d89-4550-938f-bc1ffacb55b0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-691bb707-4d89-4550-938f-bc1ffacb55b0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-691bb707-4d89-4550-938f-bc1ffacb55b0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2019-04-17"
---

# Food is Great - Experiential Marketing Activation in Japan

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-691bb707-4d89-4550-938f-bc1ffacb55b0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-691bb707-4d89-4550-938f-bc1ffacb55b0)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-691bb707-4d89-4550-938f-bc1ffacb55b0.json)

## Summary

The procurement process titled "Food is Great - Experiential Marketing Activation in Japan" is conducted by the Defra Network eTendering Portal. It falls under the marketing services industry category, specifically aimed at promoting British Sparkling Wine and Spirits at an international event. The procurement process has been completed, with the contract award published on 17th April 2019. The contract, valued at £100,000, commenced on 8th March 2019 and is set to conclude on 31st March 2020. The procurement method utilised was based on a technical requirement, enabling the selection of suppliers capable of delivering the desired outcomes effectively.

This tender offers an excellent opportunity for businesses specialising in marketing services, particularly those that can manage experiential marketing campaigns. Companies targeting the beverage industry, especially those with expertise in promoting alcoholic beverages on international platforms, would be well-suited to compete in such tenders. Small and medium-sized enterprises (SMEs) are encouraged to participate, as they can bring innovative approaches to marketing strategies, thereby enhancing their growth potential in both local and international markets.

## Notice

Event which seeks to promote British Sparkling Wine and Spirits in our target markets at an international Food is GREAT event. We will work with DIT and FCO colleagues at the UK Embassy in Japan to ensure the project achieves Value for Money and Return on Investment, adhering to our campaign's rigorous evaluation standards.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7ce778c4-3fbd-4b2c-9881-53319002e7ba |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - award via technical requirement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Apr 2019 |
| Submission deadline | 7 Mar 2019 |
| Future notice date | Not specified |
| Award date | 8 Mar 2019 |
| Contract period | 8 Mar 2019 - 31 Mar 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £80,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BOMPAS AND PARR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 17 Apr 2019 at 07:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7ce778c4-3fbd-4b2c-9881-53319002e7ba

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7ce778c4-3fbd-4b2c-9881-53319002e7ba
  17th April 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/15ee77c8-85ca-4e5b-8fca-54f89b28f8e9
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-691bb707-4d89-4550-938f-bc1ffacb55b0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-691bb707-4d89-4550-938f-bc1ffacb55b0.json.