--- title: "MEDIA PLANNING AND BUYING TENDER" ocid: "ocds-b5fd17-694331da-eb57-4dc6-a45e-bdb206848cc0" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-694331da-eb57-4dc6-a45e-bdb206848cc0" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-694331da-eb57-4dc6-a45e-bdb206848cc0.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-694331da-eb57-4dc6-a45e-bdb206848cc0.json" source: "Contracts Finder" current_stage: "Planning" buyer: "THE NATIONAL MUSEUM OF THE ROYAL NAVY" published: "2019-03-04" --- # MEDIA PLANNING AND BUYING TENDER Buyer: THE NATIONAL MUSEUM OF THE ROYAL NAVY Current stage: Planning OCID: ocds-b5fd17-694331da-eb57-4dc6-a45e-bdb206848cc0 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-694331da-eb57-4dc6-a45e-bdb206848cc0) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-694331da-eb57-4dc6-a45e-bdb206848cc0.json) ## Summary The National Museum of the Royal Navy is currently planning a procurement process for a Media Planning and Buying Tender, with a budget of £220,000 for the period 2019/2020. The contract aims to appoint a specialist media buying agency to enhance the visibility of the National Museum through effective advertising campaigns and targeted media relationships. Key dates include the deadline for tender submissions by 8 April 2019, following the issuance of the Invitation to Tender (ITT) on 6 February 2019, and the award notice scheduled for 15 April 2019. The contract is expected to commence on 29 April 2019 and run until 31 March 2022, with a focus on the South East region of the United Kingdom. This tender presents a significant opportunity for media agencies and firms specialising in advertising and public relations, particularly those with experience in the tourism, leisure, and heritage sectors. Companies that can demonstrate market knowledge, effective engagement strategies, and a creative approach to campaign execution will be well-suited to compete. This is especially relevant for businesses that can effectively manage substantial advertising budgets and create impactful marketing initiatives to attract visitors to the museum, including specific campaigns tied to events such as the 'Horrible Histories Pirate Exhibition'. ## Notice We are looking to appoint a specialist media buying agency to provide the following services: * To position NMRN with target markets by developing relationships with key media groups. * Give cost effective coverage, in relation to the budgets available. * To help broaden the reach and awareness of NMRN through effective use of advertising and media sponsorship, and improve the cost efficiency of our media buying. * To plan and execute a strong offline advertising campaign to gain cut-through to audiences within the 90 minute drive time of each of the destinations. * To deliver impactful call to action 'BUY NOW, BOOK ON LINE SAVE 20%' campaigns affording as many opportunities to hear and see as possible. * To provide consultancy and work closely with the NMRN team, partners and appointed agencies including graphic designers, on best practice in messaging, design and new outlets should the need require. Agencies should submit proposals which demonstrate: Market Knowledge Understanding of NMRN and its strategic aims Relevant Previous Experience Tender proposals should include : A summary of your approach for delivering the requirements of this contract demonstrating your understanding of the tourism/leisure and heritage sector and the aims and ambitions of The NMRN. Include details of previous experience of contracts of this nature (no more than three examples) demonstrating breadth of reach and creativity (including visual examples) How the model for delivery will provide added value to the outcome of the contract A full cost breakdown. This should include details of the numbers and status of staff involved, their time and associated costs. VAT and expenses should be identified separately. Details of the account handling team and responsibilities. Scenario submission: In addition, please include a proposal for the following scenario which demonstrates the following criteria: * Demonstrating understanding of the brief and NMRN aims * Range and suitability of suggested outlets * Knowledge of target market * Value for money * Creativity 'Portsmouth Historic Dockyard is launching a brand new UK exclusive 'Horrible Histories Pirate Exhibition' for Easter 2019 and wants to attract visitors both inside and outside of the South East region, and including London during the Easter holidays. The campaign will run from 1 - 22 April and should incorporate a mixture of platforms. The budget available for this campaign is PS40, 000+VAT. Please prepare a proposal to support this campaign, including suggested titles and outlets, details of pricing and costs and a simple schedule. You may also include previous examples of similar adverts. Additional information: Due to OJEU procurement, the dates have been adjusted: 1 Issue of ITT Wed 6 February 2019; 2 Final Date for receipt of any tenderer's questions 2 weeks from tender issue 18 March 2019; 3 Responses to questions circulated 1 WEEK 25 March 2019; 4 Deadline for return of tenders (minimum of 28 working days after issue date) 8 April 2019 1200hrs; 5 Desktop Evaluation of tenders and Interviews only if needed (1 week) 8-15 April 2019; 6 Award notice issues 15 April 2019; 7 Standstill 10 days from award notice 29 April 2019; Commencement of contract 29 April 2019; 8 Completion of Works 31 March 2022; ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7a17f4e6-54b2-40cb-abda-53fc80a43a4e | | Notice type | Planned Procurement Notice | | Procurement type | Standard | | Procurement category | Not specified | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 4 Mar 2019 | | Submission deadline | Not specified | | Future notice date | 7 Apr 2019 | | Award date | Not specified | | Contract period | 28 Apr 2019 - 31 Mar 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE NATIONAL MUSEUM OF THE ROYAL NAVY | | Locality | PORTSMOUTH | | Post town | Portsmouth | | Postcode | PO1 3NH | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ31 Portsmouth | | Local authority | Portsmouth | | Electoral ward | Charles Dickens | | Westminster constituency | Portsmouth South | | Delivery location | TLJ South East (England) | ## CPV Codes ### Divisions - 32 - Radio, television, communication, telecommunication and related equipment ### Codes - 32000000 - Radio, television, communication, telecommunication and related equipment ## Release History - 4 Mar 2019 at 13:05 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/7a17f4e6-54b2-40cb-abda-53fc80a43a4e - 4 Mar 2019 at 12:54 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/7a17f4e6-54b2-40cb-abda-53fc80a43a4e - 20 Feb 2019 at 17:17 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/7a17f4e6-54b2-40cb-abda-53fc80a43a4e - 6 Feb 2019 at 12:03 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/7a17f4e6-54b2-40cb-abda-53fc80a43a4e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/7a17f4e6-54b2-40cb-abda-53fc80a43a4e 4th March 2019 - Future opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/1dbb59c0-e781-4186-abd7-8ed8148a58c9 THE NATIONAL MUSEUM OF THE ROYAL NAVY - MEDIA PLANNING AND BUYING TENDER: 3 YEAR CONTRACT - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d6fba725-c6cb-4f73-9f28-37d3513b5c9f ## Notice URLs - http://www.nmrn.org.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-694331da-eb57-4dc6-a45e-bdb206848cc0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-694331da-eb57-4dc6-a45e-bdb206848cc0.json.