---
title: "Concession Contracts for Advertising and Sponsorship on Highway Related Assets"
ocid: "ocds-b5fd17-69875f69-a25c-4c62-bbfb-568d2b1851ad"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-69875f69-a25c-4c62-bbfb-568d2b1851ad"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-69875f69-a25c-4c62-bbfb-568d2b1851ad.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-69875f69-a25c-4c62-bbfb-568d2b1851ad.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LONDON BOROUGH OF LAMBETH"
published: "2021-10-12"
---

# Concession Contracts for Advertising and Sponsorship on Highway Related Assets

Buyer: LONDON BOROUGH OF LAMBETH  
Current stage: Award  
OCID: ocds-b5fd17-69875f69-a25c-4c62-bbfb-568d2b1851ad

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## Summary

The London Borough of Lambeth is seeking concessionaires for a ten-year contract related to advertising and sponsorship on highway-related assets. The procurement, titled "Concession Contracts for Advertising and Sponsorship on Highway Related Assets," encompasses three lots: small format out-of-home advertising, large format out-of-home advertising, and advertising on lamp post columns. The tender period concluded on 28 January 2021, with contracts set to commence from September 2021 and running until August 2031. The estimated contract value is approximately £6.5 million, and registration on the EU-Supply platform is required for interested parties.

This procurement presents significant opportunities for companies specialised in advertising and marketing services, particularly those with expertise in digital and non-digital advertising formats. Businesses that are well-suited to compete include larger advertising firms capable of managing extensive contracts, as well as those experienced in out-of-home advertising strategies. Participation in this long-term contract could help to establish strong partnerships with a prominent local authority and enhance visibility across Lambeth's highway assets.

## Notice

The London Borough of Lambeth (LBL)require concessionaire(s) with high levels of experience and knowledge in the provision of Digital and Non-Digital Advertising on small and large format panels and units and lamp posts on all Lambeth controlled Highways, Parks and other Lambeth owned assets in return for paying LBL a concession fee. This procurement is divided into 3 Lots for the following: i. Small format out of home advertising (digital & non-digital) ii. Large format out of home advertising (digital & non-digital) iii. Advertising on Lamp post Columns (lamp post banners) This Procurement will establish either single or multiple concessionaire contract(s). The contract(s) will be for a Ten (10) year period with no extension option. Contract(s) to commence from July 2021. Tender documents available at: https://uk.eu-supply.com/, Ref: 42652, Concession Contracts for Advertising and Sponsorship on Highway Related Assets. Registration on EU-Supply is required. Tender closure date: 28 January 2021, 12 noon. Submission of completed and signed Form of Tender, Responses to Method statements and Pricing document is required for each individual Lot that is being submitted.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/39d4aa8a-ac9f-464b-b023-82367f614c25 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Oct 2021 |
| Submission deadline | 28 Jan 2021 |
| Future notice date | Not specified |
| Award date | 3 Aug 2021 |
| Contract period | 23 Sep 2021 - 23 Sep 2031 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £6,501,468 |
| Lots value | Not specified |
| Awards value | £2,841,321 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LONDON BOROUGH OF LAMBETH |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW2 1RW |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI45 Lambeth |
| Local authority | Lambeth |
| Electoral ward | Brixton Acre Lane |
| Westminster constituency | Clapham and Brixton Hill |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 3 |
| Supplier names | BAY MEDIA; CLEAR CHANNEL; J C DECAUX |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services

## Release History

- 12 Oct 2021 at 12:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/39d4aa8a-ac9f-464b-b023-82367f614c25

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/39d4aa8a-ac9f-464b-b023-82367f614c25
  12th October 2021 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=35957&B=LBLAMBETH
  Tender documents available at: uk.eu-supply.com (https://uk.eu-supply.com/), click on Current tender opportunities, navigate to the tender opportunity using Ref: 42652, Concession Contracts for Advertising and Sponsorship on Highway Related Assets
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/18
  Should you have any difficulty accessing EU-Supply please contact their technical team via: Email: uksupport@eu-supply.com Telephone: 0800 840 2050 (office hours only 08:00 to 17:00).

## Notice URLs

- http://www.lambeth.gov.uk
- https://uk.eu-supply.com/

## Provenance

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