---
title: "Implementing Behavioural Science Nudge Techniques"
ocid: "ocds-b5fd17-6a929607-d930-4c29-89aa-1d432a2d0a95"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6a929607-d930-4c29-89aa-1d432a2d0a95"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6a929607-d930-4c29-89aa-1d432a2d0a95.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6a929607-d930-4c29-89aa-1d432a2d0a95.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "NHS ARDEN AND GREATER EAST MIDLANDS COMMISSIONING SUPPORT UNIT"
published: "2022-07-15"
---

# Implementing Behavioural Science Nudge Techniques

Buyer: NHS ARDEN AND GREATER EAST MIDLANDS COMMISSIONING SUPPORT UNIT  
Current stage: Tender  
OCID: ocds-b5fd17-6a929607-d930-4c29-89aa-1d432a2d0a95

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## Summary

The NHS Arden and Greater East Midlands Commissioning Support Unit is seeking tenders for the project titled "Implementing Behavioural Science Nudge Techniques." This initiative focuses on improving cervical screening uptake by addressing inequalities in health among specific patient cohorts in Derby. The procurement process is currently at the tender stage, with submissions due by 29 July 2022. The contract is expected to commence on 1 September 2022 and run until 31 August 2023, falling under the research services category. The procurement will utilise an open procedure method, allowing a broad range of participants to engage.

This tender presents significant opportunities for businesses specialising in behavioural science, research consultancy, and market research services, particularly those focused on health and social care initiatives. Small and medium enterprises (SMEs) and voluntary and community sector enterprises (VCSEs) would be well-suited to apply, especially those with expertise in developing targeted interventions to boost participation in health programmes. Engaging in this project could enhance service offerings and expand market reach within the health sector.

## Notice

Implementing Behavioural Science Nudge Techniques to address inequalities and Improve Cervical Screening Uptake. The project is to support Primary Care Networks in identifying specific patient cohorts who choose not to respond to invitations to take up cervical screening when invited, the reasoning behind the reluctance and implement interventions to improve the uptake. The work initially would be with a smaller number of practices identified as having the lowest uptake across the footprint whilst also providing a suite of resources for any other practice or PCN within the Derbyshire footprint to access and utilise on identifying their population needs. Initial work will be done by the external provider to identify where opportunities lie within low uptake cohorts to increase uptake e.g. areas of deprivation, diverse ethnicity, sexuality etc. enabling creation of specific KPIs as per the needs of the local population. Joined Up Care Derbyshire would like to utilise behavioural science techniques to encourage uptake and specifically target populations of inequality. Within the delivery of the project support would be offered to GP practices to identify patient cohorts of low uptake and provide practice staff with training on how to deliver specific wording within their 2nd reminder letters, and SMS messages if offered, based on proven Behavioural Science approaches such as those known as 'nudges'. Staff will also learn how to incorporate this into opportunistic conversation and telephone conversations with patients. There will be no changes whatsoever to the service provided to patients or the Cervical Screening Programme process, this project is aimed at increasing the uptake of screening in eligible patients within specific targeted patient cohorts to reduce inequalities in the community and increase early diagnosis of cervical cancer. Our aim with this project is to consistently achieve over the national target of 80% uptake of the Cervical Screening

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b819ac65-48c6-47f5-b15f-99d840512969 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jul 2022 |
| Submission deadline | 29 Jul 2022 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Aug 2022 - 31 Aug 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS ARDEN AND GREATER EAST MIDLANDS COMMISSIONING SUPPORT UNIT |
| Locality | DERBY |
| Post town | Derby |
| Postcode | DE1 3QT |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF1 Derbyshire and Nottinghamshire |
| ITL 3 | TLF11 Derby |
| Local authority | Derby |
| Electoral ward | Darley |
| Westminster constituency | Derby North |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 73210000 - Research consultancy services
- 79310000 - Market research services

## Release History

- 15 Jul 2022 at 16:32 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b819ac65-48c6-47f5-b15f-99d840512969

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b819ac65-48c6-47f5-b15f-99d840512969
  15th July 2022 - Opportunity notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=50539&B=AGCSU
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/68205
  User / Company

## Notice URLs

- https://joinedupcarederbyshire.co.uk/derbyshire-integrated-care-board/

## Provenance

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