---
title: "Digital Marketing activities in Mexico covering Pork"
ocid: "ocds-b5fd17-6afb5205-ec8a-421a-ac5d-94177b9b5ce1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6afb5205-ec8a-421a-ac5d-94177b9b5ce1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6afb5205-ec8a-421a-ac5d-94177b9b5ce1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6afb5205-ec8a-421a-ac5d-94177b9b5ce1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2022-10-20"
---

# Digital Marketing activities in Mexico covering Pork

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-6afb5205-ec8a-421a-ac5d-94177b9b5ce1

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## Summary

The Defra Network eTendering Portal has awarded a contract for "Digital Marketing activities in Mexico covering Pork" to Perez Vega Consulting. The contract, valued at £180,000 GBP, has a start date of January 3, 2023, and an end date of January 3, 2026. The procurement stage was an open procedure with the tender period ending on July 7, 2022. This opportunity falls under the industry category of Advertising and marketing services, providing potential growth opportunities for businesses specializing in digital marketing and social media strategies.

The contract offers business growth opportunities for agencies with expertise in social media marketing and digital transformation services. With a focus on the Mexican market, language skills in English and Spanish are essential. The procurement process involves close collaboration with AHDB, monitoring KPIs and performance responsibilities. The contract period spans three years, offering stable revenue potential for successful bidders. Businesses aiming to expand their presence in digital marketing, especially in the agricultural sector, would find this opportunity well-suited for growth.

## Notice

AWARDED - AHDB recognise the need in Mexico for a social media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. As this is a new market for AHDB, we require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. As the contract progresses, the recommended KPIs and measures will be monitored to assess the effectiveness, these will form part of the contractual agreement and will be reviewed and possibly updated every six months depending on outcomes. There is a requirement for language skills of English & Spanish The initial contract is for one year (PS60k), with the option to extend for a further 2 periods of 12 months each (a potential PS180k for the full contract covering 3 years) Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fc7278be-7f9e-4fb0-9cfa-8b647cb2069b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Oct 2022 |
| Submission deadline | 7 Jul 2022 |
| Future notice date | Not specified |
| Award date | 14 Aug 2022 |
| Contract period | 3 Jan 2023 - 3 Jan 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £180,000 |
| Lots value | Not specified |
| Awards value | £180,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PEREZ VEGA CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 20 Oct 2022 at 10:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fc7278be-7f9e-4fb0-9cfa-8b647cb2069b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fc7278be-7f9e-4fb0-9cfa-8b647cb2069b
  20th October 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/139b00e4-6952-4772-9e37-43c1a7394071
  n/a
- https://defra.bravosolution.co.uk/
  Supplier registration instructions

## Notice URLs

- http://www.ahdb.org.uk
- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6afb5205-ec8a-421a-ac5d-94177b9b5ce1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6afb5205-ec8a-421a-ac5d-94177b9b5ce1.json.