---
title: "ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery"
ocid: "ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR WORK AND PENSIONS"
published: "2025-03-14"
---

# ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

Buyer: DEPARTMENT FOR WORK AND PENSIONS  
Current stage: Award  
OCID: ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70.json)

## Summary

The Department for Work and Pensions (DWP) has completed the procurement process for the provision of Google Analytics 360 software and BigQuery enterprise data warehouse support, with Merkle UK One Limited being awarded the contract. This procurement, titled "ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery", falls under the industry category of Software package and information systems and includes services to be delivered across various regions, including the United Kingdom, Europe, and British Overseas Territories, among others. The awarding stage was concluded on 26th February 2025, with the contract period starting on 1st March 2025 and ending on 28th February 2026. The total contract value amounts to GBP 450,000, including an initial one-year term and an optional one-year extension. The procurement was carried out using a selective method, through a call-off from a framework agreement.

This tender presents substantial business growth opportunities, particularly for large-scale businesses equipped to provide advanced web analytics platforms and enterprise data warehouse support. Companies specialising in Software as a Service (SaaS) solutions and enterprise data management systems could significantly benefit from engaging in such contracts, given the high demand for IT services and robust support systems in public sector organisations. The DWP's requirements for hosted web analytics platforms and comprehensive data warehouse services indicate a crucial need for reliable and scalable technology solutions, paving the way for businesses that excel in these areas. With an initial value of GBP 193,680 and potential extensions, this contract offers a lucrative chance for experienced IT service providers to secure government-sponsored projects. Businesses capable of delivering high-quality software packages and information systems across diverse geographical locations would be well-suited to meet these procurement needs and contribute to public sector advancements.

## Notice

Provision of Google Analytics 360 a hosted, SaaS web analytics platform used for measurement of websites and marketing channels and BigQuery an enterprise data warehouse. The contract value includes the 1 year initial term and one year optional extension.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e3ffd419-b10e-4154-b5ea-e57ba76d98a7 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Mar 2025 |
| Submission deadline | 10 Jan 2025 |
| Future notice date | Not specified |
| Award date | 26 Feb 2025 |
| Contract period | 1 Mar 2025 - 28 Feb 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £450,000 |
| Lots value | Not specified |
| Awards value | £193,680 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR WORK AND PENSIONS |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M2 3AA |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Deansgate |
| Westminster constituency | Manchester Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK ONE |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 14 Mar 2025 at 08:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e3ffd419-b10e-4154-b5ea-e57ba76d98a7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e3ffd419-b10e-4154-b5ea-e57ba76d98a7
  14th March 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70.json.