---
title: "Purchase of Email Sending Platform"
ocid: "ocds-b5fd17-6b79e8a0-41c8-48a5-aa1f-7c22afd4b593"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6b79e8a0-41c8-48a5-aa1f-7c22afd4b593"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6b79e8a0-41c8-48a5-aa1f-7c22afd4b593.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6b79e8a0-41c8-48a5-aa1f-7c22afd4b593.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE NATIONAL MUSEUM OF THE ROYAL NAVY"
published: "2024-07-29"
---

# Purchase of Email Sending Platform

Buyer: THE NATIONAL MUSEUM OF THE ROYAL NAVY  
Current stage: Award  
OCID: ocds-b5fd17-6b79e8a0-41c8-48a5-aa1f-7c22afd4b593

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## Summary

This procurement process, managed by The National Museum of the Royal Navy (NMRN), involves the acquisition of an email sending platform. NMRN, along with the Mary Rose Trust, operates the Portsmouth Historic Dockyard and requires a unified platform for email communications to enhance visitor engagement and revenue. The project is classified under "Software package and information systems" within the services category and is located in Portsmouth (PO1 3NH). Initiated as an open procedure above the threshold, the tender was published on 13th November 2023 and concluded on 18th December 2023. The awarded contract starts on 25th January 2024 and ends on 25th January 2027, with a project value of £24,000.

This tender presents significant opportunities for SMEs specialising in email marketing software solutions, particularly those capable of integrating with existing CRM systems like Dynamics 365. The project requires the management of a large subscriber base of at least 500,000 email addresses, demanding robust and scalable solutions. Companies offering innovative email communication tools, dynamic content generation, and continuous development in line with emerging trends will be well-suited for this tender. Additionally, the project aims to boost footfall, ticket sales, and revenue for the attractions managed by NMRN and the Mary Rose Trust, creating a potential long-term growth opportunity for the awarded supplier. The contract was awarded to Red Eye International Limited.

## Notice

This tender opportunity is issued jointly by the National Museum of the Royal Navy (NMRN Operations) and the Mary Rose Trust (MRT) as joint operators of Portsmouth Historic Dockyard (PHD Operations) for the provision of a social media listening platform for the National Museum of the Royal Navy (all sites), The Mary Rose Museum and Portsmouth Historic Dockyard. NMRN requires the use of a single email-sending platform. The primary functions of this platform will be to: * Maintain a structured on-going customer journey communications from prospective visitors, donors, members and newsletter sign-ups. * Deliver dynamic newsletters, solus and promotional emails, with the aim of increasing footfall, ticket sales, revenue and secondary spending (e.g., retail). * Maintain customer relationships as an easy way for visitors to contact NMRN who may have queries or positive/negative feedback. * Manage ad-hoc, monthly, annual, trigger-based email communications based on data provided through our CRM (Customer Relationship Management) integration with Dynamics 365. * Be able to implement different branding, dependant on the attraction/museum we are informing visitors about. * Minimum number of email addresses/subscribers stored within the system is 500,000. There is also the need for continuous development, keeping in line with new emerging trends and technologies, the way we promote our attractions means we may add new communication methods in future. The full scope of requirements for this tender can be found within Annex A of the tender documentation. Clarifications must be sent to tenders@nmrn.org.uk for a response within the clarification period.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d58482a9-b677-4208-addc-1bc7ca610463 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jul 2024 |
| Submission deadline | 18 Dec 2023 |
| Future notice date | Not specified |
| Award date | 19 Jan 2024 |
| Contract period | 25 Jan 2024 - 25 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £24,000 |
| Lots value | Not specified |
| Awards value | £22,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE NATIONAL MUSEUM OF THE ROYAL NAVY |
| Locality | PORTSMOUTH |
| Post town | Portsmouth |
| Postcode | PO1 3NH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ31 Portsmouth |
| Local authority | Portsmouth |
| Electoral ward | Charles Dickens |
| Westminster constituency | Portsmouth South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | RED EYE INTERNATIONAL |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 29 Jul 2024 at 14:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d58482a9-b677-4208-addc-1bc7ca610463
- 29 Nov 2023 at 15:16 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/495cd7de-3592-4b00-bf9f-c1492accaf3d
- 17 Nov 2023 at 16:24 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/495cd7de-3592-4b00-bf9f-c1492accaf3d
- 14 Nov 2023 at 11:41 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/495cd7de-3592-4b00-bf9f-c1492accaf3d
- 13 Nov 2023 at 14:03 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/495cd7de-3592-4b00-bf9f-c1492accaf3d
- 13 Nov 2023 at 14:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/495cd7de-3592-4b00-bf9f-c1492accaf3d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d58482a9-b677-4208-addc-1bc7ca610463
  29th July 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/495cd7de-3592-4b00-bf9f-c1492accaf3d
  29th November 2023 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/498c3d3e-9b01-4c8e-b306-34d263aee0e2
  ITT Open Procedure- Annex D-E-F must be submitted with all relevant sections completed.
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c39a0fdc-cded-4128-a251-08bb38da1ac1
  Frequently Asked Questions Regarding the SQ
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/56d9df9c-c03a-47bf-b3ea-c71798ba12d9
  Contract draft of the NMRN's terms and conditions, it does not represent the final version, but considerations may be made. The NMRN may also decide post-award to use the winning bidder's own contract terms and conditions. Please submit for consideration.
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/6a7caa38-2577-4bbb-8af7-a629bae2c8bb
  ITT Open Procedure- Annex D-E-F must be submitted with all relevant sections completed
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/cfadf178-f363-4501-afc3-3a021d4d2b29
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/40b655c5-f26b-413c-b568-04a9fb15890a
  Contract draft of the NMRN's terms and conditions, it does not represent the final version, but considerations may be made.
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/4f9c546f-6709-4484-9443-2b0c2bffcf39
  Issue 1
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ea7ace80-9c62-427a-a633-38d5a4f8ebc5

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6b79e8a0-41c8-48a5-aa1f-7c22afd4b593. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6b79e8a0-41c8-48a5-aa1f-7c22afd4b593.json.