---
title: "Point of Purchase Behavioural Insight Research"
ocid: "ocds-b5fd17-6b8ef401-c352-4916-a634-2eea38b71430"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6b8ef401-c352-4916-a634-2eea38b71430"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6b8ef401-c352-4916-a634-2eea38b71430.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6b8ef401-c352-4916-a634-2eea38b71430.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UK SHARED BUSINESS SERVICES LIMITED"
published: "2021-06-08"
---

# Point of Purchase Behavioural Insight Research

Buyer: UK SHARED BUSINESS SERVICES LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-6b8ef401-c352-4916-a634-2eea38b71430

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## Summary

The procurement process for the contract titled "Point of Purchase Behavioural Insight Research" has been completed, with the contract awarded on 25th February 2021 to BEHAVIOURAL INSIGHTS LTD by UK SHARED BUSINESS SERVICES LIMITED. The awarded contract, valued at £74,600, falls under the category of research services and is located in Swindon, England. The contract period spans from 1st March 2021 to 30th June 2021, and the procurement was conducted through a selective method as a call-off from a framework agreement. Key aspects of the research include consumer journey mapping and the identification of barriers to behaviour changes related to energy efficiency improvements.

This tender presents opportunities for businesses specialising in behavioural research, consumer insights, and social research methodologies. Companies with expertise in qualitative research methods, such as interviews and workshops, would be particularly well-suited to compete. Furthermore, this is an ideal opportunity for SMEs aiming to extend their portfolio in public sector research, especially those focused on understanding consumer behaviours and improving policy designs to overcome behavioural barriers.

## Notice

**Please note this is an Award Notice not a call for competition** This contract has been awarded via Energy and Climate Change Behavioural Science Framework Agreement. Reference: CR20116. Background We would like to commission consumer journey mapping to investigate interaction between different consumers and the three point of purchase policy options (specified in section 1 above) as part of their moving property journey. The consumers should be segmented (possibly by types of movers), with a particular focus on vulnerable groups (including those moving for negative reasons, such as divorce/bereavement), as well as identifying those unable to pay. We would expect the supplier to judge whether further validation/primary research is needed and, if so, to suggest the most appropriate methods, such as interviews and/or workshops. Next, we would like to diagnose the barriers to the behaviour change intended by each potential policy option (i.e. making energy efficiency improvements to the home). This could involve interviews, workshops, and/or the use of behavioural change models/frameworks to identify the barriers to behavioural change. However, we are happy for the supplier's proposal to diverge from these suggestions and to propose what they think is the most appropriate and useful approach. The final report should include practical ideas and recommendations on how the policy can best be designed to overcome the potential behavioural barriers, using behavioural models and insights. It should also highlight any unintended behavioural consequences of the policy that have been identified, and provide suggestions on how these could be avoided/mitigated.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f5bc3b0f-58c0-468b-a913-0a24519e9549 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jun 2021 |
| Submission deadline | 23 Feb 2021 |
| Future notice date | Not specified |
| Award date | 25 Feb 2021 |
| Contract period | 1 Mar 2021 - 30 Jun 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £74,600 |
| Lots value | Not specified |
| Awards value | £74,600 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK SHARED BUSINESS SERVICES LIMITED |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FL |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 8 Jun 2021 at 14:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f5bc3b0f-58c0-468b-a913-0a24519e9549

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f5bc3b0f-58c0-468b-a913-0a24519e9549
  8th June 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/16916663-9249-4f64-9514-250ee4470930

## Notice URLs

- http://www.uksbs.co.uk

## Provenance

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