---
title: "Project_3985 Made Smarter Marketing"
ocid: "ocds-b5fd17-6b931f66-0de1-4aa5-b9d2-af06ada94ced"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6b931f66-0de1-4aa5-b9d2-af06ada94ced"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6b931f66-0de1-4aa5-b9d2-af06ada94ced.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6b931f66-0de1-4aa5-b9d2-af06ada94ced.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR INTERNATIONAL TRADE"
published: "2024-06-06"
---

# Project_3985 Made Smarter Marketing

Buyer: DEPARTMENT FOR INTERNATIONAL TRADE  
Current stage: Award  
OCID: ocds-b5fd17-6b931f66-0de1-4aa5-b9d2-af06ada94ced

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## Summary

The Department for International Trade has awarded a contract for the Project_3985 Made Smarter Marketing with GMCA. The procurement method used was a direct Single tender action with a value of 202,759 GBP. The procurement stage was Award, with the contract period starting on 5th April 2024 and ending on 4th April 2025.

This tender presents an opportunity for businesses in the Networking, Internet, and intranet software package industry category. Small and medium enterprises (SMEs) are particularly well-suited to compete due to the SME suitability highlighted in the tender. The Department for International Trade in England is the buying organisation, and the tender was at the award stage as of 5th April 2024. Businesses interested in providing marketing services and web development for specialised support programmes could find this tender beneficial for their growth.

## Notice

This notice is for the National Marketing, including hosting and maintenance of the programme website for the Made Smarter Adoption programme. This is required to make sure that the programme has a visible presence on the web and in business facing social media which are key routes for companies to hear about the programme and then register. The Made Smarter Adoption programme has a specialised support offer, confined to five regions of England with some variations in delivery across these regions. The package will target marketing to the limited subset of SMEs to whom support is available and to field queries from prospective applicants on eligibility, regional availability, and regional variations in the programme. The website therefore plays a key role in explaining the basics of the technologies on offer, the benefits they potentially provide to companies and finally the processes of companies initial registration to participate in the programme.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4c0d9215-48b5-4a0b-af20-7aa071f2fbc9 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jun 2024 |
| Submission deadline | 4 Apr 2024 |
| Future notice date | Not specified |
| Award date | 4 Apr 2024 |
| Contract period | 4 Apr 2024 - 4 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £202,759 |
| Lots value | Not specified |
| Awards value | £202,759 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR INTERNATIONAL TRADE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2DY |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GMCA |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48200000 - Networking, Internet and intranet software package
- 48500000 - Communication and multimedia software package

## Release History

- 6 Jun 2024 at 15:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4c0d9215-48b5-4a0b-af20-7aa071f2fbc9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4c0d9215-48b5-4a0b-af20-7aa071f2fbc9
  6th June 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6b931f66-0de1-4aa5-b9d2-af06ada94ced. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6b931f66-0de1-4aa5-b9d2-af06ada94ced.json.