---
title: "2023-647 Provision of retailer in-store observational 'Country of Origin' audit"
ocid: "ocds-b5fd17-6c1ac119-ad27-4cf5-ab43-b1ffbb35c892"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6c1ac119-ad27-4cf5-ab43-b1ffbb35c892"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6c1ac119-ad27-4cf5-ab43-b1ffbb35c892.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6c1ac119-ad27-4cf5-ab43-b1ffbb35c892.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2024-05-01"
---

# 2023-647 Provision of retailer in-store observational 'Country of Origin' audit

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-6c1ac119-ad27-4cf5-ab43-b1ffbb35c892

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## Summary

The Agriculture and Horticulture Development Board (AHDB) has awarded a contract for "Provision of retailer in-store observational 'Country of Origin' audit" in Marketing services. The contract is valued at £190,000 and has a closing date of NOON 25th March 2024. The procurement method used was an Open procedure (below threshold). The contract period is set to begin on 1st June 2024 and end on 31st May 2029, with the supplier being ESA Market Research Limited located in London, United Kingdom.

This opportunity created by AHDB is suited for businesses in the marketing services industry. Small and medium-sized enterprises (SMEs) are particularly encouraged to compete in this tender. The contract provides businesses with the chance to participate in conducting in-store observational audits for pork products across major retailers in the UK. Businesses capable of delivering high-quality audit work and data analysis within the outlined requirements should consider bidding for this contract to expand their market presence and contribute to AHDB's objectives.

## Notice

Awarded notice - AHDB intend to procure a Contract to a successful Supplier for the provision of in-store observational audit work for pork (PorkWatch).The successful supplier will be required to deliver audits for Pork, conducted regularly throughout the calendar year across a sample of 150 stores stratified by region and store size, as well as ensuring value for money for levy payers is provided. Core requirements are: * To conduct an observational audit (at time critical periods) of all fresh pork (fresh pre packed), bacon, gammon, sausages and ham products 6 times a year. The sample should cover the 10 largest multiple retailers * Data to be collected in all chilled cabinets within the retailer, including gondola ends and secondary fixtures. * Historical results which AHDB currently hold must be incorporated into the results so that changes over time can be tracked. Results must be provided separated by individual retailer as well as at total market level. * Results must be provided in both in tabular format and chart format using a suitable software package. (e.g. Excel/ PowerPoint/Other) Tabular results to reach AHDB within 10 days of the audit taking place. * Results must show the percentage of facings that : o Display a British country of origin o Are Branded v own label (including the proportion of each that is British) Closing date is NOON 25th March 2024.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8181b5a0-20cb-401b-9938-e6d9fed466c8 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 May 2024 |
| Submission deadline | 25 Mar 2024 |
| Future notice date | Not specified |
| Award date | 16 Apr 2024 |
| Contract period | 31 May 2024 - 31 May 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £190,000 |
| Lots value | Not specified |
| Awards value | £190,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ESA MARKET RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 1 May 2024 at 11:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8181b5a0-20cb-401b-9938-e6d9fed466c8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8181b5a0-20cb-401b-9938-e6d9fed466c8
  1st May 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/22b155ca-9e9e-467f-9122-5b42117413a6
  Redacted contract

## Provenance

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