---
title: "Advertising Services"
ocid: "ocds-b5fd17-6c5c49df-a71a-4edc-a337-9353d57a56c5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6c5c49df-a71a-4edc-a337-9353d57a56c5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6c5c49df-a71a-4edc-a337-9353d57a56c5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6c5c49df-a71a-4edc-a337-9353d57a56c5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF SOUTHAMPTON"
published: "2023-06-28"
---

# Advertising Services

Buyer: UNIVERSITY OF SOUTHAMPTON  
Current stage: Award  
OCID: ocds-b5fd17-6c5c49df-a71a-4edc-a337-9353d57a56c5

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## Summary

The University of Southampton has awarded a contract for Advertising Services through a selective procurement method. The contract, valued at £8,400,000 GBP, commenced on June 22, 2023, and will run until August 1, 2030. The tender process concluded on March 27, 2023. The University is located in South East, United Kingdom, and the procurement falls under the services category. The University aims to maximise market impact and campaign outcomes by working closely with agencies and specialists.

This contract presents an opportunity for businesses in the advertising industry to work with the University of Southampton, especially those experienced in media buying and campaign management. Being a selective procurement process, businesses need to ensure alignment with the university's strategic goals and ability to provide excellent customer service. Small and medium-sized enterprises are well-suited for this opportunity, given the emphasis on partnership and integrated campaign delivery.

## Notice

The purpose of this contract is for an advertising agency to provide the University of Southampton with media buying that will include purchasing media space, and liaising with media partners, reporting on impact of services and media placement, and in-sector insights with the agency striving to give Southampton a competitive edge and providing the best possible outcomes for campaigns whilst providing value for money. Paid Search is managed in house through the university's digital performance analysis team, but we would expect to align our goals and conversion strategy with this team to maximize our market impact. The Agency shall be capable of providing excellent customer service including strategic and implementation advice and be willing and capable of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the University of Southampton.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d087b2d7-46db-4678-94c2-86a3113ea8b7 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jun 2023 |
| Submission deadline | 27 Mar 2023 |
| Future notice date | Not specified |
| Award date | 21 Jun 2023 |
| Contract period | 31 Jul 2023 - 1 Aug 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £8,400,000 |
| Lots value | Not specified |
| Awards value | £8,400,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SOUTHAMPTON |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO17 1BJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Portswood |
| Westminster constituency | Southampton Test |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HUNTERLODGE GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 28 Jun 2023 at 14:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d087b2d7-46db-4678-94c2-86a3113ea8b7
- 13 Mar 2023 at 16:29 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/954af6bb-914d-4780-8cf4-8cc9cd527e49
- 24 Feb 2023 at 09:29 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/954af6bb-914d-4780-8cf4-8cc9cd527e49

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d087b2d7-46db-4678-94c2-86a3113ea8b7
  28th June 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/954af6bb-914d-4780-8cf4-8cc9cd527e49
  13th March 2023 - Opportunity notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/universityofsouthampton

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6c5c49df-a71a-4edc-a337-9353d57a56c5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6c5c49df-a71a-4edc-a337-9353d57a56c5.json.