--- title: "Market Engagement Event for School Teacher Recruitment Marketing Campaign" ocid: "ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f.json" source: "Contracts Finder" current_stage: "Planning" buyer: "DEPARTMENT FOR EDUCATION" published: "2025-01-14" --- # Market Engagement Event for School Teacher Recruitment Marketing Campaign Buyer: DEPARTMENT FOR EDUCATION Current stage: Planning OCID: ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f.json) ## Summary The Department for Education (DfE) has initiated the planning stages for a "Market Engagement Event for School Teacher Recruitment Marketing Campaign" focusing on advertising and marketing services, along with public relations management. This tender process, planned in regions across the United Kingdom including London, South East, and North West, aims to elevate the profile of school teacher recruitment marketing. The Department for Education, based in Coventry, is the contracting authority, and the milestone for engagement in this tender is set for 22nd January 2025. An introductory webinar will be held on 23rd January 2025, from 11am to 12pm via Microsoft Teams, to start the discussion and gather market insights. This tender presents a significant opportunity for businesses, particularly small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs), to contribute to a high-profile government campaign. The project is dedicated to enhancing the appeal of teaching professions and supporting the mission to recruit 6,500 more teachers by the end of the Parliament. Agencies with strengths in strategic creative management, market research, and public relations can leverage this engagement to impact education positively and drive growth through innovative communication approaches. Interested parties are encouraged to register via the Jaggaer e-sourcing system to access complete details and participate in future engagements. ## Notice School Teacher Recruitment Marketing Campaign - Strategic Creative Agency Prior Information Notice (PIN) To note: This PIN does not signify the commencement of any competitive process and does not constitute any commitment by the Department for Education (DfE). If DfE decides to commence any competitive process(es) as contemplated by this notice, a separate notice(s) will be published at the relevant time. Purpose of this notice The purpose of this PIN is to inform the market that DfE is considering how it can further grow the appeal of teaching, to support the government's mission to give every child the best start in life, breaking the link between background and opportunity. This campaign supports the DfE's priority of helping every child achieve and thrive at school - including through our commitment to recruit 6,500 more teachers by the end of the Parliament This is an opportunity to set the new direction for the high-profile, award-winning School Teacher Recruitment marketing (Teaching) campaign, tackling a challenging, ever-changing graduate recruitment market, working with a fully-integrated, end-to-end government service. Agencies will help us make the most of our Government Communications Service (GCS) remit for communications excellence and innovation. The main aim of the market engagement is to begin a conversation with the market about the future ambition for the new campaign. We will provide you with an understanding of what services are in and out of scope, the planned procurement, and current thinking on the payment model and timescales. The engagement will detail the importance of Social Value and information regarding the Procurement Act 2023. We will be Inviting questions and feedback during the event and through the questionnaire following this call. Additional information: How to engage The Department for Education is holding an introductory market engagement webinar via Microsoft Teams on Thursday 23rd January 2025 which will run for approximately 1 hour, 11am - 12pm. Following the webinar, a questionnaire for agencies to respond to will be sent out via Microsoft forms and Jaggaer (the department's e-sourcing system). There are several ways to participate in this opportunity and register your organisation's interest in attending the webinar: - 1. If you are already registered on Jaggaer, please link through to project_9682 or ssq_544. 2. Emails have been sent to all organisations who are not registered on Jaggaer. In this instance, please send an email to Core.procurement@education.gov.uk, state your organisation and who will be attending. We will send a Teams invite directly to you with the joining instructions. 3. If you are not registered on Jaggaer and would like to set up an account for this engagement session, please view the "current opportunities" page at Jaggaer https://education.app.jaggaer.com and search for: "Project_9682 or ssq_544 School Teacher Recruitment Marketing Campaign". Please note that all future communications with DfE in respect of additional market engagement will be held via Jaggaer. Once you have located project_9682 / ssq_544 School Teacher Recruitment Marketing Campaign, please confirm your interest by selecting "Intend to Respond" and "Submit" to receive full access to the opportunity. All relevant documentation will be made available in the Data Room. All organisations who have expressed an interest in this opportunity, including those who are unable to attend the webinar, will have access to relevant information and any supporting notes which will be made available via the Data Room within Project_9682 / ssq_544 at https://education.app.jaggaer.com. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f8ea5daf-d9ad-4965-9b7c-eb7a0794ceeb | | Notice type | Market Engagement Notice | | Procurement type | Standard | | Procurement category | Not specified | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 14 Jan 2025 | | Submission deadline | Not specified | | Future notice date | 22 Jan 2025 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEPARTMENT FOR EDUCATION | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV1 2WT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG33 Coventry | | Local authority | Coventry | | Electoral ward | St Michael's | | Westminster constituency | Coventry South | | Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79416100 - Public relations management services ## Release History - 14 Jan 2025 at 09:53 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/f8ea5daf-d9ad-4965-9b7c-eb7a0794ceeb - 14 Jan 2025 at 09:49 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/f2134b06-9d62-4c74-9c1b-d8080b816d01 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f8ea5daf-d9ad-4965-9b7c-eb7a0794ceeb 14th January 2025 - Early engagement notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/f2134b06-9d62-4c74-9c1b-d8080b816d01 14th January 2025 - Early engagement notice on Contracts Finder - https://education.app.jaggaer.com Link to Jaggaer - search for project_9430 / ssq_544 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6cc21da2-0be5-46ae-9de1-70bf9dfe9f6f.json.