---
title: "Sprytar Love Exploring (Augmented Reality) - East Riding License"
ocid: "ocds-b5fd17-6cc29167-b619-4440-98bc-08ff8e0eb2c8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6cc29167-b619-4440-98bc-08ff8e0eb2c8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6cc29167-b619-4440-98bc-08ff8e0eb2c8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6cc29167-b619-4440-98bc-08ff8e0eb2c8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: ".EAST RIDING OF YORKSHIRE COUNCIL"
published: "2020-10-08"
---

# Sprytar Love Exploring (Augmented Reality) - East Riding License

Buyer: .EAST RIDING OF YORKSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-6cc29167-b619-4440-98bc-08ff8e0eb2c8

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## Summary

The procurement process, initiated by the East Riding of Yorkshire Council, involves the contract titled "Sprytar Love Exploring (Augmented Reality) - East Riding License". This procurement, classified under recreational, cultural, and sporting services, is based in the Yorkshire and the Humber region of the United Kingdom. The contract is currently in the Award stage, with key dates including a contract period starting on 20th September 2020 and running until 20th September 2021. The tender was awarded to Sprytar Limited for a total value of £25,002, following a direct procurement method via a single tender action due to it being below the threshold.

This tender presents an excellent opportunity for businesses specialising in augmented reality solutions, app development, and interactive gaming services, particularly those with experience in community engagement and recreational services. Companies that can provide innovative solutions to enhance user interaction with local attractions would thrive in this competitive landscape, especially since the contract aims to develop community-based activities and wellness opportunities. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, as the contracting authority seeks to foster local economic growth.

## Notice

To purchase services / license of Sprytar Love Exploring App for all areas in the ER. This is a top up deal / contract extension, providing unlimited use to create new mapped areas, trails and interactive games for ER towns, the coast and attractions. This contract / purchase is an extension / top up deal offered to ERYC when purchasing the Love Exploring App licenses and services for the Bridlington and Withernsea pilot areas. The original contract and purchase for these areas was for PS9,998 with the option to purchase the full license / access for the whole East Riding as a top up deal for PS25,002. The app service / licences will allow us to continue to develop the Love Exploring App for all ER areas with trails, routes and interactive games, facts and history themes. As part of various ongoing community development work, including Active Towns, Active Coast, CoastSnap and many others this would allow us to implement various 'explore' options where people from all ages can engage with a range of self-led active recreation and health and wellbeing opportunities. In addition it would contribute to opportunities for visitors to our towns and coastal locations. As the Love Exploring Sprytar system is already in operation it would allow a smooth transition to developing these active opportunities for our communities, particularly for the Active Towns project. When negotiating this contract, it was clear that the top up deal proposed above was the best option, as to purchase a license for our initial Active Towns including Pocklington, Market Weighton, Goole and Howden it would be PS40,000 (PS10,000 per town). This top up deal would provide the best value for money and most efficient way of developing this kind of offer / system further. The contract is ongoing and holds a yearly PS495 maintenance fee, therefore please disregard the contract end date, as this is mandatory for the form.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/74e6781f-22f2-4b9b-8c0a-67bbc8a4dc2c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Oct 2020 |
| Submission deadline | 11 Sep 2020 |
| Future notice date | Not specified |
| Award date | 19 Sep 2020 |
| Contract period | 19 Sep 2020 - 20 Sep 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £25,002 |
| Lots value | Not specified |
| Awards value | £25,002 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | .EAST RIDING OF YORKSHIRE COUNCIL |
| Locality | BEVERLEY |
| Post town | Hull |
| Postcode | HU17 9BA |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE1 East Yorkshire and Northern Lincolnshire |
| ITL 3 | TLE12 East Riding of Yorkshire |
| Local authority | East Riding of Yorkshire |
| Electoral ward | St Mary's |
| Westminster constituency | Beverley and Holderness |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPRYTAR |

## CPV Codes

### Divisions

- 92 - Recreational, cultural and sporting services

### Codes

- 92000000 - Recreational, cultural and sporting services

## Release History

- 8 Oct 2020 at 11:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/74e6781f-22f2-4b9b-8c0a-67bbc8a4dc2c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/74e6781f-22f2-4b9b-8c0a-67bbc8a4dc2c
  8th October 2020 - Awarded contract notice on Contracts Finder

## Provenance

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