---
title: "GB-Southampton: Game App Brand Licensing"
ocid: "ocds-b5fd17-6d39ae5d-d765-4bfc-a080-e1b10422a4f6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6d39ae5d-d765-4bfc-a080-e1b10422a4f6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6d39ae5d-d765-4bfc-a080-e1b10422a4f6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6d39ae5d-d765-4bfc-a080-e1b10422a4f6.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ORDNANCE SURVEY LTD"
published: "2020-05-13"
---

# GB-Southampton: Game App Brand Licensing

Buyer: ORDNANCE SURVEY LTD  
Current stage: Tender  
OCID: ocds-b5fd17-6d39ae5d-d765-4bfc-a080-e1b10422a4f6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6d39ae5d-d765-4bfc-a080-e1b10422a4f6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6d39ae5d-d765-4bfc-a080-e1b10422a4f6.json)

## Summary

The public procurement process is led by Ordnance Survey Ltd, seeking suppliers for their "GB-Southampton: Game App Brand Licensing" project, classified under the Games industry category. The procurement is currently in the tender phase, with the submission deadline set for 27th May 2020. The contract will commence on 1st July 2020 and will span three years, concluding on 30th June 2023. This contract is estimated to be valued between £100,000 and £500,000, utilising an open procedure for bids, which encourages broad participation.

This tender represents a significant opportunity for small and medium-sized enterprises (SMEs) specialising in brand partnership strategies and digital gaming solutions. Businesses with expertise in discovering partnership synergies, negotiating brand licenses, and ideation for gaming applications would be especially well-suited for this contract. Engaging in this project could enhance their market presence and drive growth by collaborating with a prominent organisation in the gaming industry.

## Notice

We're looking for a supplier to drive our brand partnership strategy for our gaming app. The supplier will: *Identify potential partner brands *Input to product discovery (Ideation, Monetisation, Consideration of fit with other OS products and services (both digital and physical)) *Define partner strategy *Negotiate partner brand license terms Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/79530581-89ca-4f24-9963-c24141528f03 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 May 2020 |
| Submission deadline | 27 May 2020 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Jun 2020 - 30 Jun 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORDNANCE SURVEY LTD |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO16 0AS |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Chilworth, Nursling & Rownhams |
| Westminster constituency | Romsey and Southampton North |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 37 - Musical instruments, sport goods, games, toys, handicraft, art materials and accessories

### Codes

- 37524000 - Games

## Release History

- 13 May 2020 at 10:20 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/79530581-89ca-4f24-9963-c24141528f03

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/79530581-89ca-4f24-9963-c24141528f03
  13th May 2020 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-Southampton:-Game-App-Brand-Licensing/F42H9MB7MH
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6d39ae5d-d765-4bfc-a080-e1b10422a4f6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6d39ae5d-d765-4bfc-a080-e1b10422a4f6.json.