---
title: "1-828 Updated and enhanced customer segmentation"
ocid: "ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HIGHWAYS ENGLAND"
published: "2019-07-15"
---

# 1-828 Updated and enhanced customer segmentation

Buyer: HIGHWAYS ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3.json)

## Summary

Highways England has completed a procurement process for the contract titled "1-828 Updated and enhanced customer segmentation". This contract, classified under research and development services, aims to enhance the understanding of vehicle road user segmentation models, including the creation of a motorcyclist segmentation model. The contract was awarded to Atkins on 15th July 2019 and has a contract duration from the award date until 31st March 2020. The procurement method employed was a selective tendering process, involving a call-off from an existing framework agreement. 

This opportunity presents significant potential for businesses specialising in research and consultancy services within the transport and infrastructure sector. Companies that can demonstrate expertise in advanced data analysis, user segmentation models, and the impact on strategic road networks would be particularly well-positioned to compete for similar future contracts. The estimated contract value of approximately £249,924 indicates a valuable project for firms targeting public procurement within the realm of transportation research and development.

## Notice

Highways England is seeking to establish a contract for the provision of research to advance and enhance its knowledge and understanding of its enclosed vehicle road user segmentation model and create a motorcyclist segmentation model. The research will require an understanding of any future impacts on the Strategic Road Network and how these may impact or can help influence the segmentation models.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/20f7466c-441b-4f71-95c5-c70d0bbd997f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jul 2019 |
| Submission deadline | 1 May 2019 |
| Future notice date | Not specified |
| Award date | 14 Jul 2019 |
| Contract period | 14 Jul 2019 - 31 Mar 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £249,924 |
| Lots value | Not specified |
| Awards value | £249,924 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HIGHWAYS ENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 1RN |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ATKINS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 15 Jul 2019 at 12:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/20f7466c-441b-4f71-95c5-c70d0bbd997f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/20f7466c-441b-4f71-95c5-c70d0bbd997f
  15th July 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a901b522-b2f8-406d-9884-0618a3cd1bc2
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3.json.