---
title: "UK_2024_Media Buying, Planning & Optimisation Agency"
ocid: "ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH COUNCIL"
published: "2024-03-04"
---

# UK_2024_Media Buying, Planning & Optimisation Agency

Buyer: BRITISH COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90

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## Summary

The British Council is seeking an agency partner for media buying, planning, and optimisation services for its English and Exams marketing function. The contract is expected to last for two years, with the potential for two 12-month extensions based on supplier performance. The procurement method is an open procedure below the threshold. The tender period ends on 19th April 2024, and the contract period starts on 3rd June 2024 and ends on 31st May 2028.

This procurement opportunity in advertising and marketing services presents a chance for interested businesses to work with the British Council in managing media activities. Small and medium enterprises (SMEs) would be well-suited to bid for this contract. The location for service delivery is primarily in the United Kingdom, making it an attractive opportunity for local businesses in the advertising industry to grow their clientele.

## Notice

This invitation to tender seeks to obtain an agency partner to manage all media buying and planning activity for the English and Exams marketing function of the organisation. Expected ranges of services include but are not limited to media strategy and plan formulation, media buying and planning, market research and audience analysis, campaign management using performance data to continually optimise mainly digital campaigns as well as providing strategic advice to continually improve advertising strategies. Additional information: The Contract awarded will be for a duration of two (2) years with an option for an extend twice (2) each extension no longer than 12 months each. Appointment supplier performance will be reviewed and extension will be based on performance and service delivery. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bd40f678-0217-47ac-a2a1-067c6edde3f9 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Mar 2024 |
| Submission deadline | 19 Apr 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 3 Jun 2024 - 31 May 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 4 Mar 2024 at 13:05 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bd40f678-0217-47ac-a2a1-067c6edde3f9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bd40f678-0217-47ac-a2a1-067c6edde3f9
  4th March 2024 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/britishcouncil/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- https://in-tendhost.co.uk/britishcouncil

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6d56e84f-1333-4c7e-b6b3-a8a42081ce90.json.