---
title: "Traditional Media Advertising Support - AWARD"
ocid: "ocds-b5fd17-6df1d522-9d59-42eb-b22e-dacbd6071122"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6df1d522-9d59-42eb-b22e-dacbd6071122"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6df1d522-9d59-42eb-b22e-dacbd6071122.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6df1d522-9d59-42eb-b22e-dacbd6071122.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SUNDERLAND COLLEGE"
published: "2025-04-17"
---

# Traditional Media Advertising Support - AWARD

Buyer: SUNDERLAND COLLEGE  
Current stage: Award  
OCID: ocds-b5fd17-6df1d522-9d59-42eb-b22e-dacbd6071122

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6df1d522-9d59-42eb-b22e-dacbd6071122)  
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## Summary

Sunderland College has completed the procurement process for Traditional Media Advertising Support, classified under Advertising and Marketing Services (CPV code 79340000). This tender involves managing Out-of-Home advertising and radio campaigns to enhance recruitment and marketing efforts. The procurement stage is the Award stage, with the contract period spanning from 1st May 2025 to 30th April 2027. The procurement method was an open procedure, and the final award was given on 17th April 2025. The location of delivery includes various regions such as the British Overseas Territories, Channel Islands, Europe, Isle of Man, and United Kingdom.

This tender presents significant growth opportunities for businesses specializing in advertising and marketing services, particularly small and medium-sized enterprises (SMEs). Suitable businesses can leverage this contract to bolster their portfolios by increasing brand awareness, web traffic, and driving course applications for Sunderland College. Different Narrative Integrated Marketing Ltd has been awarded this contract, showcasing the potential for other similar enterprises to compete and benefit from future tenders in this sector.

## Notice

The College have a requirement for the Provision of Traditional Media Advertising Support to manage Out-of-Home (OOH) advertising and radio campaigns, for a period of 24 months with the option to extend for 2 x 12 months. The successful supplier will support recruitment and marketing efforts by increasing brand awareness, generating web traffic, and driving course applications and event sign-ups.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a2dcd1e5-a986-4ef3-8030-d9ea44c5f05d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Apr 2025 |
| Submission deadline | 24 Jan 2025 |
| Future notice date | Not specified |
| Award date | 16 Apr 2025 |
| Contract period | 30 Apr 2025 - 30 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SUNDERLAND COLLEGE |
| Locality | TYNE AND WEAR |
| Post town | Sunderland |
| Postcode | SR3 4AH |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Barnes |
| Westminster constituency | Sunderland Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DIFFERENT NARRATIVE INTEGRATED MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services

## Release History

- 17 Apr 2025 at 11:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a2dcd1e5-a986-4ef3-8030-d9ea44c5f05d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a2dcd1e5-a986-4ef3-8030-d9ea44c5f05d
  17th April 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6df1d522-9d59-42eb-b22e-dacbd6071122. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6df1d522-9d59-42eb-b22e-dacbd6071122.json.