---
title: "Social Listening and Audience Listening Tool"
ocid: "ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "O F W A T"
published: "2025-03-05"
---

# Social Listening and Audience Listening Tool

Buyer: O F W A T  
Current stage: Award  
OCID: ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003.json)

## Summary

The Water Services Regulation Authority (O F W A T) has completed the procurement process for a Social Listening and Audience Listening Tool within the industry category of Software package and information systems. The procurement was conducted using a selective method via a call-off from a framework agreement. Key dates include the tender period ending on 30th January 2025 and the contract period from 6th February 2025 to 5th February 2027. The procurement, valued at £84,000 GBP, is focused on gaining valuable insights from social and digital media content to inform communications and policy work, with the project situated in the West Midlands, United Kingdom.

This tender offers significant business growth opportunities, particularly for companies specialising in software and information systems. The winning bid was awarded to Fenix Media Limited, trading as Pulsar, a large enterprise. Given the project's focus on leveraging digital media insights, it is especially suited for businesses with strong expertise in social listening and data analytics. While O F W A T did not specify preferential treatment for SMEs or VCSEs, businesses with scalable operations and advanced digital media tools are well-positioned to benefit from similar future procurement opportunities.

## Notice

Procurement of a social listening tool to continue to gain valuable insights from social and digital media content that is available in the public domain to inform our communications and policy work.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a544f5ea-8823-4713-bd50-e38be564883c |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Mar 2025 |
| Submission deadline | 30 Jan 2025 |
| Future notice date | Not specified |
| Award date | 1 Feb 2025 |
| Contract period | 6 Feb 2025 - 5 Feb 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £84,000 |
| Lots value | Not specified |
| Awards value | £84,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | O F W A T |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B5 4UA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FENIX MEDIA LIMITED T/A PULSAR |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 5 Mar 2025 at 10:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a544f5ea-8823-4713-bd50-e38be564883c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a544f5ea-8823-4713-bd50-e38be564883c
  5th March 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6e881039-7c79-41a7-b38b-304c5ac6c003.json.