---
title: "2024-713 PR and Event agency in the food sector (Paris region)"
ocid: "ocds-b5fd17-6ee8c87e-71bd-4fdf-9da2-9278793bfa9e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6ee8c87e-71bd-4fdf-9da2-9278793bfa9e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6ee8c87e-71bd-4fdf-9da2-9278793bfa9e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6ee8c87e-71bd-4fdf-9da2-9278793bfa9e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2025-03-04"
---

# 2024-713 PR and Event agency in the food sector (Paris region)

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-6ee8c87e-71bd-4fdf-9da2-9278793bfa9e

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## Summary

The Agriculture and Horticulture Development Board (AHDB) has awarded a contract for a PR and Event agency focused on the food sector in the Paris region. The tender, entitled "2024-713 PR and Event agency in the food sector (Paris region)", falls under the Marketing services industry category and has a value of £880,000. The procurement process was initiated through an open procedure above the threshold. This award was completed on 18th February 2025, and the contract period is set from 1st April 2025 to 31st March 2029. The agency, AUGUSTE & LOUISE, will aid AHDB in organising key events and handling communications within the food sector, targeting stakeholders like head butchers, wholesalers, buyers, chefs, and food service providers in France. The main office of AHDB is located in Coventry, UK, while AUGUSTE & LOUISE is based in Strasbourg, France.

This tender presents significant opportunities for businesses in the PR and event management sector within the food industry, particularly those with experience in organising industry-specific events and engaging with various media channels. Companies specialising in marketing, communication, and event planning, especially SMEs, would be well-suited to compete in such projects, given the alignment with AHDB’s objectives to promote British beef and lamb's assets. The awarded contract provides an extensive scope for the chosen agency to demonstrate its capabilities and foster growth by building a strong network within the meat sector in France.

## Notice

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region. The agency will be responsible for assisting AHDB in the organisation of 3 main events: * Top Pros (for Head butchers) * Vintage beef/lamb events * Escoffier for Chefs and Colmar Frais for food service * Also support for some smaller events will be required on top of the above three categories The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements. The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of: * Head butchers * Wholesalers * Buyers * Chefs * Food service This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5b1c0683-be54-4496-8e0d-ed77dfae8737 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Mar 2025 |
| Submission deadline | 10 Jan 2025 |
| Future notice date | Not specified |
| Award date | 18 Feb 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £880,000 |
| Lots value | Not specified |
| Awards value | £177,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AUGUSTE & LOUISE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 4 Mar 2025 at 09:06 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5b1c0683-be54-4496-8e0d-ed77dfae8737

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5b1c0683-be54-4496-8e0d-ed77dfae8737
  4th March 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/447d3903-d4cd-4d8f-ad54-7d41dadbc051
  Redacted contract

## Provenance

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