---
title: "SE1207 This Girl Can Campaign Evaluation Services - Quantitative Research"
ocid: "ocds-b5fd17-6f483e9c-d188-426d-9d7f-b5d767e2041b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6f483e9c-d188-426d-9d7f-b5d767e2041b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6f483e9c-d188-426d-9d7f-b5d767e2041b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6f483e9c-d188-426d-9d7f-b5d767e2041b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SPORT ENGLAND"
published: "2025-10-08"
---

# SE1207 This Girl Can Campaign Evaluation Services - Quantitative Research

Buyer: SPORT ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-6f483e9c-d188-426d-9d7f-b5d767e2041b

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## Summary

Sport England has completed the procurement process for the "SE1207 This Girl Can Campaign Evaluation Services - Quantitative Research" contract, aimed at evaluating the impact of its campaign over a ten-year span. The procurement falls under the industry category of research services (CPV Code: 73110000) and encompasses nationwide quantitative brand tracking, specifically targeting various demographics of women to evaluate physical activity levels and campaign awareness. The contract was awarded to Savanta Group Limited, YOUGOV PLC, and Walnut Unlimited with a value of £179,000. The procurement method consisted of a call-off from a dynamic purchasing system, emphasizing selective procurement, and the contract period spans from 1st October 2025 to 30th September 2027. The tender process concluded with the award stage on 9th September 2025, with the effort focused within the East Midlands, UK.

This contract provides significant opportunities for businesses specialising in research services to expand their reach and further their insight capabilities by engaging in comprehensive brand tracking and data collection exercises. Companies with expertise in conducting large-scale, quantitative research, particularly those capable of targeting specific demographic groups, will find this contract well-suited to their strengths. Moreover, the emphasis on repeated waves of surveys offers continuous engagement and potential for long-term collaboration with Sport England. The nature of this procurement makes it an ideal growth avenue for small and medium enterprises (SMEs) and voluntary community and social enterprises (VCSEs) capable of delivering innovative research solutions tailored to varied client requirements.

## Notice

Sport England wish to procure a supplier to conduct quantitative brand tracking as part of our campaign evaluations. It will involve tracking around multiple campaigns, with the main focus of the work being on the This Girl Can Campaign. To date, Sport England has procured suppliers to carry out 30 waves of tracking, looking at women's attitudes and behaviours over the campaign's 10-year history. This tender will involve multiple waves of surveying a nationally representative sample of women, and measuring demographic information, physical activity levels, campaign awareness and attitudes towards the campaign and various questions measuring the impact of the campaign. This will need to be carried out approximately three times a year (depending on campaign activity and need). We run full waves that are approximately 15 minutes in length, and shorter 'pulse waves' which are 10 minutes in length. This will need to include a full wave of tracking every November where samples from the campaigns target audiences (LSEG women from Black communities; LSEG women aged 55-74; LSEG women who are pregnant or have a child under one; LSEG women from South Asian Muslim communities) are boosted.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/87c7c209-311f-4345-989c-45c620ed0aef |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Oct 2025 |
| Submission deadline | 8 Aug 2025 |
| Future notice date | Not specified |
| Award date | 8 Sep 2025 |
| Contract period | 30 Sep 2025 - 30 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £179,000 |
| Lots value | Not specified |
| Awards value | £179,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SPORT ENGLAND |
| Locality | LOUGHBOROUGH |
| Post town | Leicester |
| Postcode | LE11 3QF |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Charnwood |
| Electoral ward | Loughborough Ashby |
| Westminster constituency | Loughborough |
| Delivery location | TLF East Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 3 |
| Supplier names | SAVANTA GROUP; WALNUT; YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 8 Oct 2025 at 14:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/87c7c209-311f-4345-989c-45c620ed0aef

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/87c7c209-311f-4345-989c-45c620ed0aef
  8th October 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d1609a7d-42c9-40d1-9f58-4fdd7fa9d185
  n/a

## Provenance

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