--- title: "QU440 - Birmingham's Clean Air Zone Marketing Campaign" ocid: "ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BIRMINGHAM CITY COUNCIL" published: "2020-12-29" --- # QU440 - Birmingham's Clean Air Zone Marketing Campaign Buyer: BIRMINGHAM CITY COUNCIL Current stage: Tender OCID: ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358.json) ## Summary Birmingham City Council has issued a tender titled "QU440 - Birmingham's Clean Air Zone Marketing Campaign" aimed at securing creative services for an upcoming marketing initiative to promote the launch of Birmingham's Clean Air Zone on 1st June 2021. This contract will last up to six months, commencing from 21st February 2021, and focuses on providing a multi-channel campaign strategy intended to inform various audiences about the transition to a cleaner air environment in Birmingham. Applications for this tender must be submitted by 20th January 2021, and participants can register via the council's e-tendering platform to access additional documentation. This procurement presents significant opportunities for businesses, particularly those engaged in marketing, advertising, and communications services. Companies specialising in digital marketing, print media, and campaign management consultancy would be well-suited to compete for this contract, especially those with experience in developing high-impact, multi-channel campaigns. With the council's commitment to promoting sustainable practices, businesses that can demonstrate innovative strategies and effective community engagement will be particularly advantageous in this competitive tender process. ## Notice The Council requires a supplier for the provision of creative services in support of a marketing campaign that aims to promote the launch date for Birmingham's Clean Air Zone. This contract will be for a period of up to 6 months commencing February. Birmingham is on a journey to cleaner air with a programme of works funded by Central Government- beginning with the Clean Air Zone (CAZ). In June 2021, Birmingham will be one of the first cities in England to introduce a charging Clean Air Zone. Following its introduction the owners of the most polluting vehicles will be charged to enter certain parts of the city. The introduction of the Clean Air Zone will help improve air quality in the city by encouraging people to adopt more sustainable and environmentally friendly modes of transport. Birmingham City Council requires an agency to provide support to its in-house Corporate Communications team in the development of a multi-channel campaign strategy and the creation and delivery of content and assets, which align with existing campaign brand guidelines, for its Clean Air Zone campaign. The Council is planning a significant multi-channel campaign (get ready) to promote the launch date for Birmingham's Clean Air Zone. This campaign is intended to reach a number of diverse of audiences in Birmingham and neighbouring authorities. This campaign has two clear objectives: 1) To promote the date of launch of CAZ commencing 1st June 2021, so that people driving into the CAZ are aware of when it comes into force and to check whether or not they will need to pay the daily charge. 2) To highlight the various support schemes in place (such as exemption permits and financial incentives) to key groups of people. The high level campaign delivery strategy is split into two parts. A 'reminder' of the launch date at six months prior to go live, to go (i.e. go live being 1st June 2021). A 'countdown' to the launch would then start at 100 days to go (or three months). Delivery will, predominantly, be digital (such as social media, targeted online advertising etc.) , but due to the breadth of audiences will need to encompass offline channels including print (such as unique printed marketing materials such as leaflets, booklets, freebie collateral) and direct mail. This contract will be for a period of up to 6 months commencing February 2021. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation. If you are unable to register with In-... Additional information: If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal. Delivery Notes Birmingham Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eb859d60-60db-4849-9805-81e8ab93b071 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 29 Dec 2020 | | Submission deadline | 20 Jan 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 21 Feb 2021 - 31 Aug 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BIRMINGHAM CITY COUNCIL | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 7WB | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 30 - Office and computing machinery, equipment and supplies except furniture and software packages - 32 - Radio, television, communication, telecommunication and related equipment - 64 - Postal and telecommunications services - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 22100000 - Printed books, brochures and leaflets - 22140000 - Leaflets - 30121420 - Digital senders - 32417000 - Multimedia networks - 64212300 - Multimedia Message Service (MMS) services - 79340000 - Advertising and marketing services - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79413000 - Marketing management consultancy services ## Release History - 29 Dec 2020 at 14:56 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eb859d60-60db-4849-9805-81e8ab93b071 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/eb859d60-60db-4849-9805-81e8ab93b071 29th December 2020 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/birminghamcc/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/birminghamcc/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6f6f6e2d-30bf-4587-ac57-5fb018b9b358.json.