--- title: "Interreg Experience - Campaigns and targeted activity 2022" ocid: "ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a.json" source: "Contracts Finder" current_stage: "Tender" buyer: "VISIT KENT LIMITED" published: "2022-03-03" --- # Interreg Experience - Campaigns and targeted activity 2022 Buyer: VISIT KENT LIMITED Current stage: Tender OCID: ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a.json) ## Summary The procurement process is initiated by Visit Kent Limited for the project titled "Interreg Experience - Campaigns and targeted activity 2022," focusing on the tourism and hospitality industry. This tender, classified under advertising and marketing services (CPV code 79340000), will be conducted through a limited procurement method via competitive quotation. The location of the service delivery is set in the South East region of the United Kingdom, with the tender period concluding on 11 March 2022. The anticipated contract period starts on 21 March 2022 and extends to 31 March 2023, with a total budget of £75,000 for the activities involved. This tender presents an excellent opportunity for agencies specialising in marketing and advertising, particularly those with experience in delivering campaigns aimed at boosting domestic tourism. Businesses with capabilities in digital marketing, content creation, and audience engagement through various channels such as paid social media, video, and influencer partnerships would be well-suited to compete for this project. With Visit Kent focusing on promoting the region and increasing visitor confidence, successful bidders may play a vital role in shaping the tourism landscape while driving their own growth through this engagement. ## Notice In light of the Covid-19 crisis, the tourism, leisure and hospitality industry is having to re-think how to move forward and rebuild business, demand and revenue. Many organisations, both nationally and locally have been forced to re-examine business operations and products and respond to changing consumer behaviour. Our campaign/targeted activity throughout the year will aim to: * Promote the experiential product created as part of the EXPERIENCE project. * Support the immediate recovery by driving year-round domestic visits and off-season visits. * Promote the Lonely Planet Best in travel accolade https://www.lonelyplanet.com/best-in-travel/regions. * Provide consumer insights which will inform the development of new product and develop our understanding of the consumer decision making process. Destination Awareness There is a need to build consumer confidence and drive domestic visits to the county throughout the year by showcasing product that will extend the season for businesses. We know that 57% of domestic visitors choose their destination based on where they can find a specific activity or experience rather than the other way around. In order to compete with destinations around the country, Kent needs to better showcase authentic experiences based around the natural environment and local culture. Campaign and content delivery Two previous campaigns have been delivered in support of this project over the last year. Informed by other activity we have delivered over the last 2 years, we have devised an approach to campaign delivery that is audience led, flexible and enables us to build upon our strengths and expertise. Our insights inform us that not everybody takes a trip at the same time and that across the year our audiences are at different points in the decision-making process. We must flex our messaging and targeting to inspire and encourage different visitors at different times. We will not be delivering a single campaign within a fixed timescale. We are proposing to work with an agency that can offer a flexible model. Amplifying our different messages to our different audience segments across the most appropriate channels at the most appropriate times. Our comprehensive programme of content creation will provide a rich target for visitors, this includes editorially rich feature content across the website, video, our Instagram channel, and influencer activity. Our own "always on activity" will establish a foundation from which the contracted agency will then deliver the right content to the right people at the right time. We are seeking responses from agencies that are able to deliver campaigns and targeted activity across appropriate channels (Paid Social, PPC, Display ad networks, etc..) as required throughout 2022 until March 2023. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/72177e88-8144-4889-a101-3c3fa859646d | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Competitive quotation (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Mar 2022 | | Submission deadline | 11 Mar 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 21 Mar 2022 - 31 Mar 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £75,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISIT KENT LIMITED | | Locality | CANTERBURY | | Post town | Canterbury | | Postcode | CT1 2JB | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ4 Kent | | ITL 3 | TLJ44 East Kent | | Local authority | Canterbury | | Electoral ward | Westgate | | Westminster constituency | Canterbury | | Delivery location | TLJ South East (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 3 Mar 2022 at 17:43 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/72177e88-8144-4889-a101-3c3fa859646d - 22 Feb 2022 at 15:34 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/72177e88-8144-4889-a101-3c3fa859646d ## Documents - https://www.contractsfinder.service.gov.uk/Notice/72177e88-8144-4889-a101-3c3fa859646d 3rd March 2022 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/c07fdee5-c5ca-454e-aa1f-9da08ed1e526 The complete brief against which tendering businesses must compose their respons - https://www.contractsfinder.service.gov.uk/Notice/Attachment/abceb185-652b-48c2-9378-282a8d1adafa - https://www.contractsfinder.service.gov.uk/Notice/Attachment/fd44ea2e-d227-4113-966f-6bcdef3df6da - https://www.contractsfinder.service.gov.uk/Notice/Attachment/9ec3ea9e-dda6-4968-9de1-3b327db8573f ## Notice URLs - https://www.lonelyplanet.com/best-in-travel/regions - https://www.visitkent.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6fda9164-bd6c-4be4-ae6c-07cfc3f43f0a.json.