---
title: "Shaun the Sheep - Aardman and the Countryside Code 2023"
ocid: "ocds-b5fd17-6fe11e92-997f-4b3f-bb0d-b6926a8eba8b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-6fe11e92-997f-4b3f-bb0d-b6926a8eba8b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-6fe11e92-997f-4b3f-bb0d-b6926a8eba8b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-6fe11e92-997f-4b3f-bb0d-b6926a8eba8b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NE"
published: "2023-08-09"
---

# Shaun the Sheep - Aardman and the Countryside Code 2023

Buyer: NE  
Current stage: Award  
OCID: ocds-b5fd17-6fe11e92-997f-4b3f-bb0d-b6926a8eba8b

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## Summary

The buying organisation, NE, has awarded a contract to Aardman for the project titled "Shaun the Sheep - Aardman and the Countryside Code 2023". The contract falls under the industry category of Advertising and marketing services. The procurement method used was a Single tender action (below threshold). The tender had a deadline for submission by the 1st of February 2023. The contract period is from the 1st of March 2023 to the 29th of February 2024.

This procurement opportunity presents a chance for businesses in the advertising and marketing services sector to engage with the Countryside Code 2023 campaign. Organizations that excel in creative marketing strategies and communication outreach would be well-suited to compete for this tender. The project aims to spread awareness of various codes for countryside visitors through the beloved character, Shaun the Sheep, providing a unique and creative platform for businesses to showcase their capabilities in promoting positive messages.

## Notice

To use Shaun the Sheep and additional characters from the Series (as defined below), to communicate the Countryside Code 2023 campaign as they work towards educating the public about the messages included in the code which cover; - Take your litter home - leave no trace of your visit; - Dog poo - bag it and bin it; - Always keep dogs under control and in sight; - Follow local signs and keep to marked paths unless wider access is available; - Leave gates and property as you find them; - Plan your adventure - know what to expect and what you can do; - Be nice, say hello, share the space; - Check you route and local conditions; - Care for nature - do not cause damage or disturbance; - Enjoy your visit, have fun, make a memory; - Be considerate to those living in, working in and enjoying the countryside; - Do not block access to gateways or driveways when parking.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4b1be81f-7cec-4914-85d5-3d6418c66e0f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Aug 2023 |
| Submission deadline | 1 Feb 2023 |
| Future notice date | Not specified |
| Award date | 26 Mar 2023 |
| Contract period | 1 Mar 2023 - 29 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AARDMAN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 9 Aug 2023 at 07:41 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4b1be81f-7cec-4914-85d5-3d6418c66e0f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4b1be81f-7cec-4914-85d5-3d6418c66e0f
  9th August 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/59014d74-6422-4201-8c47-13eb02b331c1
  Redacted Natural England Binding Deal Memo AAv6 signed by Both Parties

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-6fe11e92-997f-4b3f-bb0d-b6926a8eba8b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-6fe11e92-997f-4b3f-bb0d-b6926a8eba8b.json.