---
title: "Self Assessment Campaign Tracking"
ocid: "ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2018-04-24"
---

# Self Assessment Campaign Tracking

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09.json)

## Summary

The procurement process for the "Self Assessment Campaign Tracking" project, initiated by H M Revenue & Customs (HMRC), is classified under research and development services. This contract, with a value of £97,335, involves a competitive procedure with negotiation and is currently in the Award stage. The tender period closed on 28 September 2017, while the contract was set to commence on 4 January 2018 and conclude on 31 May 2018. The project is located in the UK, targeting multiple delivery addresses including the British Overseas Territories and other regions.

This tender presents growth opportunities for small and medium-sized enterprises (SMEs) that specialise in market research and communications. Businesses with expertise in evaluating marketing campaign effectiveness, particularly those experienced in tax and public sector communications, would be well-suited to compete. The assignment aims to assess the impact of HMRC's marketing efforts related to self-assessment, indicating a need for innovative approaches to data collection and analysis within this sector.

## Notice

Assignment under the Market Research MR130001 Agreement Contract. HMRC and formerly the Inland Revenue has been running a Self- Assessment communications campaign since 1995. The current campaign is designed to encourage individuals to complete their tax returns online and on time, as well as to generally promote a positive public view of HMRC and to raise awareness of the deadlines for filing returns. The purpose of this research is to measure the effectiveness of the 2017/18 marketing campaign among the Self-Assessment audience.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b92d6868-0082-4847-88e6-9fb3970f9455 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Apr 2018 |
| Submission deadline | 28 Sep 2017 |
| Future notice date | Not specified |
| Award date | 27 Sep 2017 |
| Contract period | 4 Jan 2018 - 31 May 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £97,335 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | CANARY WHARF LONDON |
| Post town | East London |
| Postcode | E14 5AB |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GFK |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 24 Apr 2018 at 12:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b92d6868-0082-4847-88e6-9fb3970f9455

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b92d6868-0082-4847-88e6-9fb3970f9455
  24th April 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09.json.