---
title: "Media Plurality Phase 3: Qualitative Research"
ocid: "ocds-b5fd17-70478aef-d4da-43ff-bcfb-a57f9e5a338f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-70478aef-d4da-43ff-bcfb-a57f9e5a338f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-70478aef-d4da-43ff-bcfb-a57f9e5a338f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-70478aef-d4da-43ff-bcfb-a57f9e5a338f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2023-07-05"
---

# Media Plurality Phase 3: Qualitative Research

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-70478aef-d4da-43ff-bcfb-a57f9e5a338f

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## Summary

The contracting authority OFCOM is seeking a research partner for the project titled "Media Plurality Phase 3: Qualitative Research" in the market research services category. The procurement stage is complete, with a contract value of 119,022 GBP. The procurement method used was a mini-competition, and the tender period ended on May 2, 2023. The contract period is from May 23, 2023, to September 29, 2023, with the delivery address in London, United Kingdom.

This tender opportunity presents a chance for small and medium-sized enterprises (SMEs) in the services sector to engage with OFCOM. Businesses well-suited for this opportunity are those experienced in market research services and with expertise in analysing media plurality outcomes. By participating in this tender, companies can contribute to shaping a diverse news media landscape and influencing social media's impact on media plurality in the UK, aligning with OFCOM's statutory duties and objectives.

## Notice

Media plurality is the cornerstone of a well-functioning democratic society in which citizens are exposed to a wide range of viewpoints from a variety of different sources, and where any one media owner, or voice, does not have too much influence over public opinion and the political agenda. Ofcom has statutory duties in this area which include securing and maintaining a sufficient plurality of providers of different TV and radio services. We are interested in understanding how some potential interventions affect online news user behaviour, in terms of the news outlets they subscribe to and interact with, and the resulting 'media plurality outcomes'. The desired outcome of a high quality and richly varied news media landscape anchored by trusted, accurate and impartial news from our public service broadcasters is well informed citizens, who have easy access to different information sources and voices that help them to form opinions without the undue influence of one dominant opinion-forming power. These 'media plurality outcomes' can be measured in research terms by looking at the diversity of content to which they are exposed to, the breadth of news consumption, knowledge of topical news and current affairs issues, levels of trust in public institutions and the media, and levels of polarisation in political viewpoints. This will be discussed in more detail with the agency on commission. To do this we wish to commission a research partner to undertake an ethnographic qualitative study that help us understand the impact of some potential remedies on the behaviours and attitudes of online news consumers. This new research will help us assess which remedies might be effective in addressing the impact of social media use on media plurality in the UK and will be published as part of a consultation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/82f43e63-2824-4b59-8d9a-20d2c303183d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Other - Mini Competition |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jul 2023 |
| Submission deadline | 2 May 2023 |
| Future notice date | Not specified |
| Award date | 22 May 2023 |
| Contract period | 22 May 2023 - 29 Sep 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £119,022 |
| Lots value | Not specified |
| Awards value | £119,022 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 5 Jul 2023 at 16:40 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/82f43e63-2824-4b59-8d9a-20d2c303183d
- 5 Jul 2023 at 16:29 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/82f43e63-2824-4b59-8d9a-20d2c303183d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/82f43e63-2824-4b59-8d9a-20d2c303183d
  5th July 2023 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk

## Provenance

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