---
title: "Behavioural Insights - Driving Test Backlog"
ocid: "ocds-b5fd17-709f4111-001a-4426-9826-756d339522c0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-709f4111-001a-4426-9826-756d339522c0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-709f4111-001a-4426-9826-756d339522c0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-709f4111-001a-4426-9826-756d339522c0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DVSA - DRIVER AND VEHICLE STANDARDS AGENCY"
published: "2021-09-29"
---

# Behavioural Insights - Driving Test Backlog

Buyer: DVSA - DRIVER AND VEHICLE STANDARDS AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-709f4111-001a-4426-9826-756d339522c0

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-709f4111-001a-4426-9826-756d339522c0)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-709f4111-001a-4426-9826-756d339522c0.json)

## Summary

The Driver and Vehicle Standards Agency (DVSA), an executive agency of the Department for Transport, has recently completed a procurement process titled "Behavioural Insights - Driving Test Backlog". This contract falls under the market research services category and was conducted using a selective procurement method through a framework agreement. The contract, awarded to Kantar UK Limited, has a value of £100,000 and spans from 10th September 2021 to 9th September 2022. The procurement was officially concluded with the award published on 29th September 2021.

This tender presents an excellent opportunity for businesses specialising in market research and behavioural analysis to expand their operations. Companies capable of offering insights into driving behaviours and developing actionable strategies to enhance learner driver preparedness would be particularly well-suited to engage in similar future contracts with the DVSA. The nature of this project suggests that small and medium enterprises (SMEs) may find themselves in a favourable position to compete, given the increasing demand for nuanced understanding of consumer behaviour in the transport sector.

## Notice

DVSA is an executive agency of the Department for Transport (DfT). Our purpose at DVSA is to help people stay safe on Britain's roads. Our vision is for safer drivers, safer vehicles and safer journeys for all. DVSA has already undertaken customer insight research with learner drivers and with Approved Driving Instructors (ADIs) to better understand the factors that influence learner drivers' decisions about when to attempt their practical test. This commission is to provide behavioural insight expertise to support DVSA translate these insights into actionable policy and effective communications, which will help learner drivers to be properly prepared to drive safely before they book or attempt their practical test. The commission is to provide advice and guidance for a period of 12 months, as required.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/24046c81-f757-45d2-81e2-b0828df57460 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Sep 2021 |
| Submission deadline | 25 Aug 2021 |
| Future notice date | Not specified |
| Award date | 9 Sep 2021 |
| Contract period | 9 Sep 2021 - 9 Sep 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DVSA - DRIVER AND VEHICLE STANDARDS AGENCY |
| Locality | BRISTOL |
| Post town | Bristol |
| Postcode | BS5 0DA |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK51 Bristol, City of |
| Local authority | Bristol, City of |
| Electoral ward | Lawrence Hill |
| Westminster constituency | Bristol East |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 29 Sep 2021 at 08:03 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/24046c81-f757-45d2-81e2-b0828df57460

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/24046c81-f757-45d2-81e2-b0828df57460
  29th September 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/14516509-19e7-4691-bafb-334393c3daa2
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/265bb391-eb1d-44d9-95ed-21fce954b0ad
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/26aa98fb-58fb-4606-bfd9-1ebad33a3e8e
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-709f4111-001a-4426-9826-756d339522c0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-709f4111-001a-4426-9826-756d339522c0.json.