--- title: "Creative Assets Delivery for UK Global Screen Fund Promotional Campaign" ocid: "ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BFI" published: "2021-07-16" --- # Creative Assets Delivery for UK Global Screen Fund Promotional Campaign Buyer: BFI Current stage: Tender OCID: ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02.json) ## Summary The BFI is seeking a creative agency to deliver a promotional campaign under the UK Global Screen Fund, a £7 million initiative aimed at enhancing the international presence of the UK's independent screen sector, including film, TV, and animation. This tender, titled "Creative Assets Delivery for UK Global Screen Fund Promotional Campaign," falls within the marketing services industry and is currently in the active tender stage. The application process closes on 30th July 2021, and the contract is set to commence on 23rd August 2021, with an end date of 30th September 2022. The procurement follows an open procedure and serves organizations based in the United Kingdom and beyond, given the multi-territory goals of the campaign. This tender presents a significant opportunity for businesses specialising in marketing and advertising, particularly those with experience in global brand strategy and digital platform development. Companies with capabilities in creating engaging content that effectively resonates with diverse audiences across various channels will be well-positioned to compete. The promotional campaign aims to reposition UK screen content internationally, making it an ideal opportunity for creative agencies eager to enhance their portfolio and expand into international markets. ## Notice The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content. Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2c163f0b-f4ca-4f32-9f66-c5da7a8142d5 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 16 Jul 2021 | | Submission deadline | 30 Jul 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 23 Aug 2021 - 30 Sep 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BFI | | Locality | LONDON | | Post town | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | Not specified | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 72 - IT services: consulting, software development, Internet and support - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 22000000 - Printed matter and related products - 72413000 - World wide web (www) site design services - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 16 Jul 2021 at 16:19 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2c163f0b-f4ca-4f32-9f66-c5da7a8142d5 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/2c163f0b-f4ca-4f32-9f66-c5da7a8142d5 16th July 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/bfi/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/bfi/aspx/Tenders/Current ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7129771d-0b77-44ed-8a2a-73fd5dbb4b02.json.