---
title: "Christmas in Liverpool - Media Buyer"
ocid: "ocds-b5fd17-720bf32b-1e2d-4afe-a7d9-2947c73fb41c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-720bf32b-1e2d-4afe-a7d9-2947c73fb41c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-720bf32b-1e2d-4afe-a7d9-2947c73fb41c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-720bf32b-1e2d-4afe-a7d9-2947c73fb41c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL CITY COUNCIL"
published: "2021-10-05"
---

# Christmas in Liverpool - Media Buyer

Buyer: LIVERPOOL CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-720bf32b-1e2d-4afe-a7d9-2947c73fb41c

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## Summary

The Liverpool City Council is seeking a media buying company to manage a marketing campaign titled "Christmas in Liverpool." This project falls under the advertising and marketing services industry category, with a contract value of £75,000. The procurement method used is an open procedure, and the tendering process is currently in the award stage. The campaign is set to launch on 11 November 2021 and will run until 31 December 2021. The deadline for submission of bids was 28 September 2021.

This tender presents a valuable opportunity for businesses focused on advertising and marketing, particularly those with experience in executing large-scale campaigns aimed at attracting visitors to locations. Companies that excel in multi-platform marketing, including digital, TV, radio, and print, will be particularly well-suited to compete. The successful bidder will demonstrate strong strategic planning abilities and provide effective evaluations of the marketing efforts to inform future initiatives.

## Notice

CHRISTMAS IN LIVERPOOL - MEDIA BUYER Marketing Liverpool is the city region's destination marketing organisation (DMO). We are responsible for promoting the city region as a place to live, visit, study and invest; ensuring the city's global brand is communicated positively, consistently and imaginatively. Objective To attract to UK & NW visitors to experience 'Christmas in Liverpool' Marketing Liverpool is commissioning a media buying company to plan and deliver a marketing campaign for 'Christmas in Liverpool' 2021 to attract visitors to experience Liverpool's retail, hospitality, hotels, events and attractions. Requirements The successful company will have the following skills and experience: * Experience of managing high profile marketing campaigns to attract visitors to a destination * Ability to realise campaign objectives and return on investment through detailed, strategic planning and creative thinking * Track record of working across platforms including digital (PPC, display, paid social media), TV, radio and print to deliver an effective and measurable marketing campaign * Demonstrate ability to effectively evaluate marketing campaign, providing analysis, insights and recommendations for future improvements Timescales The campaign will be launched on Thur 11 Nov, until 31 Dec. Additional information: Please do not contact officers directly - please use messaging function in ProContract

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6a2874c9-8439-4470-8613-c84b298d402b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Oct 2021 |
| Submission deadline | 28 Sep 2021 |
| Future notice date | Not specified |
| Award date | 4 Oct 2021 |
| Contract period | 10 Oct 2021 - 31 Dec 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £75,000 |
| Lots value | Not specified |
| Awards value | £75,204 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY COUNCIL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1DS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MEDIA AGENCY GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 5 Oct 2021 at 10:34 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6a2874c9-8439-4470-8613-c84b298d402b
- 17 Sep 2021 at 14:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b6ba5639-2d02-41d7-ba24-002e593c2f53

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6a2874c9-8439-4470-8613-c84b298d402b
  5th October 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/b6ba5639-2d02-41d7-ba24-002e593c2f53
  17th September 2021 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=46e9ad83-c717-ec11-810e-005056b64545
  Advert

## Notice URLs

- http://www.liverpool.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-720bf32b-1e2d-4afe-a7d9-2947c73fb41c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-720bf32b-1e2d-4afe-a7d9-2947c73fb41c.json.