---
title: "PS005A Strategic Planning Media Buying"
ocid: "ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2021-08-20"
---

# PS005A Strategic Planning Media Buying

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410.json)

## Summary

Birmingham City University is seeking a full-service strategic planning and media buying agency for its contract titled "PS005A Strategic Planning Media Buying". This opportunity falls under the marketing services category (CPV code 79342000) and will take place in Birmingham, West Midlands, UK. The procurement method used was an open procedure, and the contract period is set to last from 30th July 2020 to 29th June 2023, with a total value of £4,000,000. The procurement process reached the award stage on 30th June 2020, and the contract has recently been published, with awards dated 20th August 2021.

This tender presents a valuable opportunity for businesses specialising in marketing services, particularly those adept at strategic planning across multiple channels such as TV, online, and social media platforms. Agencies that provide comprehensive media buying and campaign management services will greatly benefit from this contract. Small and medium-sized enterprises (SMEs) are encouraged to participate, as the buying organisation has expressed suitability for such businesses, allowing them to grow and enhance their market presence through collaboration with a significant educational establishment.

## Notice

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a3023d65-bb6f-4cf0-933e-c60cd29008d3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Aug 2021 |
| Submission deadline | 29 Jun 2020 |
| Future notice date | Not specified |
| Award date | 29 Jun 2020 |
| Contract period | 29 Jul 2020 - 29 Jun 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000,000 |
| Lots value | Not specified |
| Awards value | £4,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B5 5JU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AGDEN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 20 Aug 2021 at 10:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a3023d65-bb6f-4cf0-933e-c60cd29008d3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a3023d65-bb6f-4cf0-933e-c60cd29008d3
  20th August 2021 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=619360996
  Please follow this link to view the notice.

## Notice URLs

- https://www.delta-esourcing.com/suppliers/tender-opportunities/
- https://www.delta-esourcing.com/suppliers/tender-opportunities/,15BartholomewRow

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410.json.