---
title: "Creative testing and audience research to support campaign effectiveness"
ocid: "ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CROWN COMMERCIAL SERVICE"
published: "2021-06-23"
---

# Creative testing and audience research to support campaign effectiveness

Buyer: CROWN COMMERCIAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124.json)

## Summary

The procurement process titled "Creative testing and audience research to support campaign effectiveness" was conducted by the Crown Commercial Service, focusing on research and development services within the United Kingdom. This contract was awarded through a single tender action, with an overall value of £19,930. The contract period commenced on 1st July 2020 and concluded on 19th February 2021. The procurement was aimed at moderated and unmoderated user testing to enhance communications campaigns targeting vaccine hesitant audiences and shared values messaging.

This tender represents a significant opportunity for businesses involved in research, consultancy, or communications services, particularly those with expertise in audience engagement and campaign effectiveness. Small and Medium Enterprises (SMEs) and Voluntary, Community and Social Enterprises (VCSEs) are particularly encouraged to participate, as these entities possess the agility and innovative approaches that can be advantageous in delivering the required testing and research services. The focus on international audiences may also suit businesses with experience in multicultural and diverse market engagement.

## Notice

Provided moderated and unmoderated user testing with international audiences for 2 x communications campaigns: vaccine hesitant audiences relating to a cmbatting health misinformation comms campaign and secondly another group of international auditions for the 'shared values' comms campaign

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/36dbf8d4-5b21-4845-9f79-4c1f6f774228 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jun 2021 |
| Submission deadline | 30 Jun 2020 |
| Future notice date | Not specified |
| Award date | 30 Jun 2020 |
| Contract period | 30 Jun 2020 - 19 Feb 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £19,930 |
| Lots value | Not specified |
| Awards value | £19,930 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CROWN COMMERCIAL SERVICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ZOOMKIND |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 23 Jun 2021 at 14:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/36dbf8d4-5b21-4845-9f79-4c1f6f774228

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/36dbf8d4-5b21-4845-9f79-4c1f6f774228
  23rd June 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-72bc8d33-0e03-4e13-a793-690e3cc98124.json.