--- title: "Waterways Visitor Economy Business Engagement, Support & Development for export" ocid: "ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3.json" source: "Contracts Finder" current_stage: "Award" buyer: "MARKETING BIRMINGHAM LTD" published: "2021-01-03" --- # Waterways Visitor Economy Business Engagement, Support & Development for export Buyer: MARKETING BIRMINGHAM LTD Current stage: Award OCID: ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3.json) ## Summary The procurement process titled "Waterways Visitor Economy Business Engagement, Support & Development for export" is being conducted by Marketing Birmingham Ltd, focusing on enhancing tourism in the West Midlands, United Kingdom. The initiative, categorized under administrative services related to tourism affairs, is currently in the award stage following its completion on 28 March 2018. The tender period concluded on 23 March 2018, and the contract was set for implementation from 25 March 2018 to 30 October 2018. The procurement method employed is an open procedure, which enables broader participation. This tender presents significant opportunities for businesses involved in tourism, particularly those focused on product development and market engagement strategies. Companies that specialise in creating travel packages, guided experiences, or cultural activities along waterways would find this project well-suited to their offerings. Small and medium enterprises (SMEs) are particularly encouraged to participate, as the project aims to stimulate economic growth in the region while expanding international visitor reach, making it ideal for businesses looking to grow and diversify their portfolios in the tourism sector. ## Notice The West Midlands Growth Company (WMGC) supports the creation of new jobs, the expansion of existing businesses and attracts new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. This project is funded by Visit Britain / Visit England's 'Discover England' programme, which seeks to broaden the reach of international visitors to England through introduction to new markets and development of bookable, commissionable product. It is match funded by project partners. This project has three core aims a) product development - to increase bookable, commissionable product along the intuitive routes created by the waterways, creating unique, memorable English holidays which encourage repeat visits; b) market development - to increase the knowledge of, and propensity to visit to England's Heartland through the travel trade supply chain; and c) economic impact by using the iconic attractions of the Ironbridge Gorge, Shakespeare's Stratford, Warwick Castle, and the waterways as the hook to increase the volume and value of visits across the seasons with Birmingham as the prime international gateway This project will grow shoulder and low season visits based on a three-model approach to incentivise visits to the region: 1. For narrow boating exploring England's Heartland by canal using the waterway rings as inspiration, with our year 1 partner Drifters, who will work with a ground handler to package narrowboat hire with a selection of additional activities accessed from the canal for the mature experience seekers and outdoor adventurers (March-June and September-October); 2. For walking and cycling along the waterways (high and shoulder season) working in partnership with expert intermediaries offering self-guided (or guided) walking or cycling trails, booking accommodation, providing detailed notes and maps, luggage transfer with itineraries featuring a range of waterside activities which complement a trip to England for our markets. 3. For year-round waterside holidays cultural shortbreaks will attract visitors, and these same waterways will be a key feature for their dispersal. Itinerary development will encourage extended stay / spend to enjoy a range of active or cultural / heritage activities. All suppliers must visit and register interest via the In-Tend system prior to submitting the tender. https://in-tendhost.co.uk/marketingbirmingham/aspx/Home ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c87f8478-20a1-4b3d-91ba-758748427fd8 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Jan 2021 | | Submission deadline | 23 Mar 2018 | | Future notice date | Not specified | | Award date | 27 Mar 2018 | | Contract period | 27 Mar 2018 - 30 Oct 2018 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £150,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | MARKETING BIRMINGHAM LTD | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B1 2ND | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | BTS | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services ### Codes - 75125000 - Administrative services related to tourism affairs ## Release History - 3 Jan 2021 at 09:35 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c87f8478-20a1-4b3d-91ba-758748427fd8 - 6 Mar 2018 at 11:55 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/e72ae222-954d-4d47-bb04-76baa9d79956 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/c87f8478-20a1-4b3d-91ba-758748427fd8 3rd January 2021 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/e72ae222-954d-4d47-bb04-76baa9d79956 6th March 2018 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e7524cce-33a7-41ee-931d-cf0dce7fa001 Tender Brief ## Notice URLs - https://in-tendhost.co.uk/marketingbirmingham/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-72c10beb-eb58-4f10-8a8b-59cd7ddba6d3.json.