---
title: "RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)"
ocid: "ocds-b5fd17-730e4c7c-cb61-4c40-8b81-032b959f04e0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-730e4c7c-cb61-4c40-8b81-032b959f04e0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-730e4c7c-cb61-4c40-8b81-032b959f04e0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-730e4c7c-cb61-4c40-8b81-032b959f04e0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2025-04-01"
---

# RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-b5fd17-730e4c7c-cb61-4c40-8b81-032b959f04e0

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## Summary

The Royal Botanic Gardens, Kew, has completed the award stage for the "RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)" tender, which falls under the market research services category (CPV: 79310000). This procurement involves an ongoing visitor survey at Kew Gardens and Wakehurst to understand visitor profiles, motivations, and experiences, supporting data-driven decision-making. The contract, valued at £375,000, began on 1 May 2025 and will run until 30 April 2028. The procurement was conducted through an open procedure, inviting competitive bids. The opportunity received responses up until 14 January 2025 and was awarded to DJS Research.

This tender presents a significant opportunity for businesses specialising in market research services, particularly those capable of managing extensive, ongoing survey programmes and delivering actionable insights. Small and medium-sized enterprises (SMEs) were specifically encouraged to participate, making this a viable opportunity for businesses with robust methodologies and expertise in visitor experience analysis. Companies engaging in similar future procurements by renowned institutions like the Royal Botanic Gardens, Kew, can leverage their experience and capabilities to secure similar contracts, thereby fostering business growth and expanding their portfolio in the public sector.

## Notice

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9f29c5a9-b10b-415c-b555-588a0d40bae0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Apr 2025 |
| Submission deadline | 14 Jan 2025 |
| Future notice date | Not specified |
| Award date | 14 Jan 2025 |
| Contract period | 30 Apr 2025 - 30 Apr 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £375,000 |
| Lots value | Not specified |
| Awards value | £375,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DJS RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 1 Apr 2025 at 11:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9f29c5a9-b10b-415c-b555-588a0d40bae0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9f29c5a9-b10b-415c-b555-588a0d40bae0
  1st April 2025 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=938298481
  Please follow this link to view the notice.

## Provenance

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