---
title: "Digital Advertising Services - AWARD"
ocid: "ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "KEELE UNIVERSITY"
published: "2025-11-03"
---

# Digital Advertising Services - AWARD

Buyer: KEELE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df

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## Summary

Keele University, located in the West Midlands, has completed the procurement process for Digital Advertising Services, awarding the contract to Education Cubed Ltd. This contract, classified under the advertising services category (CPV: 79341000), was procured using a selective, restricted procedure method. The contracting process has moved through the award stage, with the contract set to commence on 1st July 2025 and run initially until 30th September 2027, including options for two further twelve-month extensions up to 30th September 2029. The total estimated contract value is £1.6 million excluding VAT, focusing on strategic digital advertising and a clearing media plan, with quality and price weightings defined in the tender specifications.

This tender presents a lucrative opportunity for businesses specialising in digital marketing and advertising services. Small and medium-sized enterprises (SMEs) within the United Kingdom are particularly well-suited given the procurement requirements that encourage SME participation. The comprehensive scope of services needed without subdivision into lots suggests a preference for highly capable suppliers with the capacity to manage extensive, integrated advertising campaigns. Consequently, firms with robust strategic advertising capabilities and a track record of delivering media plans will likely find this contract particularly advantageous for business growth.

## Notice

Tenders are invited from interested parties for the provision of Digital Advertising Services at Keele University in accordance with the Tender Specification in Section 2 of the ITT. Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been divided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The estimated total value of the contract over its duration (including the extension options if these are taken up) is PS1.6 million excluding VAT. Award criteria Quality criterion - Name: Strategic Digital Advertising / Weighting: 400 marks Quality criterion - Name: Clearing Media Plan / Weighting: 300 marks Price - Weighting: 300 marks

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/506f7f6a-eb41-4ca3-915f-edc18d095729 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Nov 2025 |
| Submission deadline | 20 Feb 2025 |
| Future notice date | Not specified |
| Award date | 3 Aug 2025 |
| Contract period | 30 Jun 2025 - 30 Sep 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1,600,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KEELE UNIVERSITY |
| Locality | WEST MIDLANDS |
| Post town | Stoke-on-Trent |
| Postcode | ST5 5BG |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Newcastle-under-Lyme |
| Electoral ward | Keele |
| Westminster constituency | Newcastle-under-Lyme |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EDUCATION CUBED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 3 Nov 2025 at 15:41 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/506f7f6a-eb41-4ca3-915f-edc18d095729

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/506f7f6a-eb41-4ca3-915f-edc18d095729
  3rd November 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-732994de-8bff-4698-9ad3-272e0b75d7df.json.