---
title: "Customer Segmentation Analysis for Census Marketing Campaign - AWARD"
ocid: "ocds-b5fd17-7472e0af-1c95-4267-8f18-1c4bebfa6530"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7472e0af-1c95-4267-8f18-1c4bebfa6530"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7472e0af-1c95-4267-8f18-1c4bebfa6530.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7472e0af-1c95-4267-8f18-1c4bebfa6530.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFFICE FOR NATIONAL STATISTICS"
published: "2018-02-06"
---

# Customer Segmentation Analysis for Census Marketing Campaign - AWARD

Buyer: OFFICE FOR NATIONAL STATISTICS  
Current stage: Award  
OCID: ocds-b5fd17-7472e0af-1c95-4267-8f18-1c4bebfa6530

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## Summary

The procurement process concerns the Office for National Statistics, which is seeking to complete an award for "Customer Segmentation Analysis for Census Marketing Campaign". This project falls under the data services industry category, indicating a focus on analytical services. The tender was awarded to Experian Limited, following a selective procurement method, specifically through a restricted procedure. The contract period started on 15th December 2017 and is set to end on 15th December 2020, with the award officially noted on 14th December 2017 and published on 6th February 2018.

This opportunity can facilitate business growth for firms with expertise in data analytics, market research, and public engagement strategies. Businesses that specialise in segmentation analysis and have capabilities to offer data-driven solutions will find themselves well-positioned to compete in this space. Additionally, smaller and medium-sized enterprises (SMEs) might also have the chance to contribute, especially with the focus on innovative approaches to reach diverse population segments for the census.

## Notice

A data-driven segmentation of the England and Wales population is needed to underpin marketing and communications activities and the wider deployment of the census. This segmentation will: o provide a means to understand different sections of the population, their willingness and ability to engage in the census, and their anticipated responsiveness to digital and other channels/messaging o provide a consistent framework to underpin the planning, design and deployment of respondent engagement strategy and monitor its efficacy while ensuring that resources are focused on hard to reach audiences o build the foundation of a flexible platform that can evolve with additional data as the programme progresses An established segmentation of the population of England and Wales is essential to provide a basis upon which to develop the Census specific segmentation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5e02b975-fb26-4e67-9903-009bf0a34819 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Feb 2018 |
| Submission deadline | 6 Dec 2017 |
| Future notice date | Not specified |
| Award date | 14 Dec 2017 |
| Contract period | 15 Dec 2017 - 15 Dec 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFFICE FOR NATIONAL STATISTICS |
| Locality | GWENT |
| Post town | Newport |
| Postcode | NP10 8XG |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EXPERIAN |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72300000 - Data services

## Release History

- 6 Feb 2018 at 13:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5e02b975-fb26-4e67-9903-009bf0a34819

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5e02b975-fb26-4e67-9903-009bf0a34819
  6th February 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7472e0af-1c95-4267-8f18-1c4bebfa6530. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7472e0af-1c95-4267-8f18-1c4bebfa6530.json.