--- title: "Brand Campaign for Horniman Museum and Gardens" ocid: "ocds-b5fd17-74ecb7eb-ac8b-4e1d-a28d-a9cf45b62b91" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-74ecb7eb-ac8b-4e1d-a28d-a9cf45b62b91" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-74ecb7eb-ac8b-4e1d-a28d-a9cf45b62b91.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-74ecb7eb-ac8b-4e1d-a28d-a9cf45b62b91.json" source: "Contracts Finder" current_stage: "Tender" buyer: "THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST" published: "2025-03-17" --- # Brand Campaign for Horniman Museum and Gardens Buyer: THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST Current stage: Tender OCID: ocds-b5fd17-74ecb7eb-ac8b-4e1d-a28d-a9cf45b62b91 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-74ecb7eb-ac8b-4e1d-a28d-a9cf45b62b91) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-74ecb7eb-ac8b-4e1d-a28d-a9cf45b62b91.json) ## Summary The Horniman Public Museum and Public Park Trust is seeking a specialist marketing agency for a brand campaign focused on their Nature + Love project. This tender, titled "Brand Campaign for Horniman Museum and Gardens," falls under the industry category of marketing and graphic design services. Located in London (postcode SE23 3PQ), the procurement process is currently at the tender stage with an open procedure under threshold. The tender started on 14th March 2025, and the deadline for submissions is set for 7th April 2025, at 12:00 PM. The campaign launch is planned for early spring 2026 and will extend through various phases, concluding in winter 2026/27 and possibly continuing for three to five years thereafter. The contract period spans from 30th June 2025 to 14th March 2026, with a total budget of up to £30,000 excluding VAT. This tender presents a valuable opportunity for businesses specialising in marketing and graphic design services to engage in a high-profile project and elevate their portfolio. Small and medium-sized enterprises (SMEs) with expertise in creative brand campaigning will find this contract particularly attractive, with the potential for long-term engagement given the campaign's phased rollout and continuation plan. Competing for this tender can enhance visibility and credibility, aligning with the Horniman's commitment to fostering a deeper understanding and appreciation of shared environmental values among its visitors. ## Notice The Horniman are looking to appoint a specialist marketing agency to create a vibrant, appealing and welcoming brand campaign. The springboard for the brand campaign is the delivery of the Horniman's Nature + Love project. This transformational project will inspire a greater understanding and appreciation for the world we all share. The Horniman wants to put visitors, rather than the collections or buildings, at the heart of the campaign. The brand campaign will launch with the opening of the Gardens attractions in early spring 2026. A second phase will run in winter 2026/27 with the reopening of the Natural History Gallery. We would expect to be able to continue using the campaign for a further three to five years. The total budget is up to PS30,000 (excluding VAT), which includes any staffing costs and additional expenses. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/47bbc68b-7b4f-4238-9017-2188c035ce1b | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 17 Mar 2025 | | Submission deadline | 7 Apr 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 29 Jun 2025 - 14 Mar 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £30,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST | | Locality | LONDON | | Post town | South East London | | Postcode | SE23 3PQ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Lewisham | | Electoral ward | Forest Hill | | Westminster constituency | Lewisham West and East Dulwich | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services - 79822500 - Graphic design services ## Release History - 17 Mar 2025 at 14:48 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/47bbc68b-7b4f-4238-9017-2188c035ce1b - 14 Mar 2025 at 16:37 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/47bbc68b-7b4f-4238-9017-2188c035ce1b ## Documents - https://www.contractsfinder.service.gov.uk/Notice/47bbc68b-7b4f-4238-9017-2188c035ce1b 17th March 2025 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/23040cc8-2375-4c1b-af64-ad2e6a5333f2 The brand campaign document - https://www.contractsfinder.service.gov.uk/Notice/Attachment/83b910a1-958c-42e5-887e-d20ccc0b30c0 The HMG Brand Campaign March 2025 FINAL V2 document contains the required information to submit a quality tender. Requests for clarifications shall be uploaded as a Clarification Document. Changes between V1 and V2: Deadline Date of Monday 7th April ## Notice URLs - https://www.horniman.ac.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-74ecb7eb-ac8b-4e1d-a28d-a9cf45b62b91. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-74ecb7eb-ac8b-4e1d-a28d-a9cf45b62b91.json.