---
title: "Innovation Link Evaluation"
ocid: "ocds-b5fd17-752642e9-9fdb-45f7-b070-e30b09b48895"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-752642e9-9fdb-45f7-b070-e30b09b48895"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-752642e9-9fdb-45f7-b070-e30b09b48895.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-752642e9-9fdb-45f7-b070-e30b09b48895.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFGEM"
published: "2021-03-12"
---

# Innovation Link Evaluation

Buyer: OFGEM  
Current stage: Award  
OCID: ocds-b5fd17-752642e9-9fdb-45f7-b070-e30b09b48895

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## Summary

The procurement process for the "Innovation Link Evaluation" was conducted by the Authority, Ofgem, which is based in London, England. This tender focused on advertising and marketing services, specifically aimed at assessing the impact of the Innovation Link service and developing monitoring tools. The procurement process followed an open procedure and is currently at the award stage, having successfully concluded tender submissions by 18 January 2021. The contract period commenced on 19 February 2021 and is set to conclude on 18 May 2021, with a total contract value of £49,800.

This tender presents a valuable opportunity for businesses specialising in advertising, marketing, and research services to engage with Ofgem. Small and medium-sized enterprises (SMEs), in particular, are encouraged to participate, as they are identified as suitable bidders. Companies that provide market research services or marketing management consultancy will be well-positioned to offer their expertise and potentially benefit from this project, helping them to expand their portfolio and experience within the public sector.

## Notice

The Authority would like to undertake an evaluation of its Innovation Link (IL) service. The objectives of the evaluation are twofold: - assess the impact of the IL, and - develop monitoring and evaluation tools to enable the IL to measure its impact going forward. The Authority believe that a combination of desk research and qualitative research would be an effective way to answer the research questions but are open to any methodology that fulfils the above-stated aims.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ad3c21e7-cc48-4124-8ae2-0a85b613df91 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Mar 2021 |
| Submission deadline | 18 Jan 2021 |
| Future notice date | Not specified |
| Award date | 19 Feb 2021 |
| Contract period | 19 Feb 2021 - 18 May 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £49,800 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFGEM |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CAMBRIDGE ECONOMIC POLICY ASSOCIATES |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73200000 - Research and development consultancy services
- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 12 Mar 2021 at 17:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ad3c21e7-cc48-4124-8ae2-0a85b613df91

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ad3c21e7-cc48-4124-8ae2-0a85b613df91
  12th March 2021 - Awarded contract notice on Contracts Finder
- https://www.mytenders.co.uk/search/show/search_view.aspx?ID=MAR161548
  NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided.

## Notice URLs

- http://www.ofgem.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-752642e9-9fdb-45f7-b070-e30b09b48895. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-752642e9-9fdb-45f7-b070-e30b09b48895.json.