---
title: "Serious Violence Strategy- Anti-Knife Crime Campaign"
ocid: "ocds-b5fd17-7542ef61-6daa-43e3-a6fe-cf49c1ffb73e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7542ef61-6daa-43e3-a6fe-cf49c1ffb73e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7542ef61-6daa-43e3-a6fe-cf49c1ffb73e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7542ef61-6daa-43e3-a6fe-cf49c1ffb73e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2026-01-20"
---

# Serious Violence Strategy- Anti-Knife Crime Campaign

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-7542ef61-6daa-43e3-a6fe-cf49c1ffb73e

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## Summary

The West Yorkshire Combined Authority embarked on a procurement process for the "Serious Violence Strategy- Anti-Knife Crime Campaign," focusing on developing a social media video as part of a wider multimedia strategy. This initiative falls under the industry category of evaluation consultancy services, with additional classifications in motion picture and video services. Located in Yorkshire and the Humber, this procurement reached the award stage, with the tender period concluding on 15th December 2025 and the contract period set from 5th January to 31st March 2026. The contract, awarded using a direct award method, involves a collaboration with Steffco Ltd and values at GBP 45,000.

This tender offers significant growth opportunities, particularly for businesses specialising in multimedia and advertising services. Companies experienced in conceptualising and executing social media campaigns, with a strong capability in adapting content to multiple platforms such as Snapchat, Instagram, TikTok, and YouTube, could thrive in such projects. The requirement for content adhering to trauma-informed approaches and diversity principles further signifies opportunities for businesses with expertise in inclusive and accessible media production. Despite being awarded directly to a major supplier, the expanded need for diverse and adaptive content could still present indirect opportunities for SMEs to engage in subcontracting or collaborative ventures.

## Notice

Business / organisational objectives To develop and create a social media video or videos to feature as the centre piece of a wider multi-media campaign. Concept, scripting and storyboarding for the campaign to be developed in close co-ordination with the West Yorkshire Violence Reduction Partnership Communications Lead. To assist in the execution and delivery of the campaign in conjunction with the Violence Reduction Partnership, West Yorkshire Combined Authority. Evidence the impact of the overall campaign, crucially from a behavioural change perspective. Show that the campaign activity has influenced a physical response across the target audience/ demographic. All the assets developed must adhere to a trauma informed6 approach and recognise the importance of diversity and representation across the content and correspond with our 'Child First' approach7. Required formats Social media content should be adaptable to different platforms. Required dimensions for social media products include 1080 by 1920 pixels (Snapchat, Instagram & TikTok), and 1920 x 1080 (YouTube Ad & in feed Ads). Web or online assets developed must meet the accessibility needs of the Combined Authority, such as subtitles in visual content and audio description versions.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e4cb17d5-6909-4011-94c7-cf198d27b674 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jan 2026 |
| Submission deadline | 15 Dec 2025 |
| Future notice date | Not specified |
| Award date | 22 Dec 2025 |
| Contract period | 5 Jan 2026 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £45,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STEFFCO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79341400 - Advertising campaign services
- 79419000 - Evaluation consultancy services
- 92100000 - Motion picture and video services
- 92111260 - Information video-tape production
- 92112000 - Services in connection with motion-picture and video-tape production

## Release History

- 20 Jan 2026 at 17:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e4cb17d5-6909-4011-94c7-cf198d27b674

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e4cb17d5-6909-4011-94c7-cf198d27b674
  20th January 2026 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=100511&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257
  User / Company

## Notice URLs

- https://www.westyorks-ca.gov.uk

## Provenance

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