--- title: "Augmented Reality Trail brief" ocid: "ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3.json" source: "Contracts Finder" current_stage: "Tender" buyer: "THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST" published: "2024-05-30" --- # Augmented Reality Trail brief Buyer: THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST Current stage: Tender OCID: ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3.json) ## Summary The Horniman Public Museum and Public Park Trust is inviting tenders for the "Augmented Reality Trail" project, aimed at creating an engaging AR experience connecting the Museum and Gardens. The procurement stage is a tender, with a tender deadline of 24th June 2024. The project falls under the Communication and multimedia software package category, with a contract period starting on 15th July 2024. The total contract value is £100,000, and the procurement method is an Open procedure. The tender opportunity is suitable for SMEs. This tender presents an opportunity for businesses specializing in communication and multimedia software package development, computer game software development, and entertainment software development. Companies with experience in AR content creation and user testing are well-suited to compete in this tender. Interested parties should align their proposals with Horniman values and sustainability considerations to enhance their chances of securing the contract. ## Notice We are tendering for a supplier or suppliers who can help create a fun and playful Augmented Reality experience for mobile devices, connecting our Museum and Gardens, encouraging exploration of the natural world through our collections and venue. The aim is to encourage an appreciation and exploration of nature, through our current and future values - to be fun, open, and welcoming. We would like to develop an AR environment and AR content to create Trails and treasure hunt type experience for the Nature + Love project, which we can continue to use to create new AR trails/markers with, in the future. This is aimed at family visitors, who will collect these AR creatures by proximity, and be able to create media (photos/video) for sharing with them. Detailed Platform, Content, Training and Future Requirements and information about our audiences are set out in the ITT. While we have done some scoping out of this project, we are also interested in hearing your creative ideas that can reach the audiences, achieving the same project aim and objectives. Tenderers are asked to provide the following information: * Your approach to the project and how you would meet the criteria, with any creative approaches you have. * Provide up to 3 case studies and references, which align as close as possible with this project in terms of themes, scale and/or physical environment from the last 8 years. * Work experience summary for key staff that would be working on the project. * Outline of costs and initial timeline for meeting the project, with breakdown. * Details of how you align with Horniman values and sustainability within your work. * Brief company history. * Completed anti-fraud and anti-bribery statements. * Acknowledgement that you have read our procurement terms and conditions. * A point of contact for correspondence to the tender, with email address and phone number. Shortlisted potential suppliers will be invited to visit the Museum and Gardens in person, as the landscape and layout of the site is integral to delivering the AR experience. Criteria we will be assessing responses on: * Demonstrable experience 30% * Approach for the project and initial creative ideas: 30% * User testing and training experience: 10% * How the supplier(s) expect to staff the project throughout, 5% * Approach to ensuring that Horniman values and sustainability considerations are embedded within the project throughout: 5% * Best value for money tender: 20% If you are interested in tendering for this opportunity, please send the information required above to Connie Churcher, Head of Digital and Communications, (cchurcher@horniman.ac.uk) at the Horniman by 9am, 24 June, by email. Please be aware that our email system will not accept attachments that total in excess of 9MB. For any larger attachments, please send by wetransfer and confirm by email that they have been sent so that we can confirm receipt. You can ask questions prior to submission by email. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eaddf781-fd34-406e-b6e8-75867824df19 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 30 May 2024 | | Submission deadline | 24 Jun 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 14 Jul 2024 - 31 Aug 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £100,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST | | Locality | LONDON | | Post town | South East London | | Postcode | SE23 3PQ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Lewisham | | Electoral ward | Forest Hill | | Westminster constituency | Lewisham West and East Dulwich | | Delivery location | Not specified | ## CPV Codes ### Divisions - 48 - Software package and information systems - 72 - IT services: consulting, software development, Internet and support ### Codes - 48500000 - Communication and multimedia software package - 48911000 - Computer game software package - 72212500 - Communication and multimedia software development services - 72212783 - Content management software development services - 72212900 - Miscellaneous software development services and computer systems - 72212910 - Computer game software development services, family titles and screen savers - 72212911 - Computer game software development services - 72212932 - Entertainment software development services ## Release History - 30 May 2024 at 14:34 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/eaddf781-fd34-406e-b6e8-75867824df19 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/eaddf781-fd34-406e-b6e8-75867824df19 30th May 2024 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/3213c389-5a8e-4dd8-8dfd-335227f4283b - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d6a43820-c7f5-4d12-b0e9-6d6d88f9a7a3 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/effd8214-48f6-480e-bea8-40d0176e869f ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3.json.