---
title: "Creative Agencies"
ocid: "ocds-b5fd17-75abef5e-42f7-4243-98b5-fda6c2d1b054"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-75abef5e-42f7-4243-98b5-fda6c2d1b054"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-75abef5e-42f7-4243-98b5-fda6c2d1b054.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-75abef5e-42f7-4243-98b5-fda6c2d1b054.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL SAVINGS & INVESTMENTS"
published: "2018-09-25"
---

# Creative Agencies

Buyer: NATIONAL SAVINGS & INVESTMENTS  
Current stage: Award  
OCID: ocds-b5fd17-75abef5e-42f7-4243-98b5-fda6c2d1b054

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-75abef5e-42f7-4243-98b5-fda6c2d1b054)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-75abef5e-42f7-4243-98b5-fda6c2d1b054.json)

## Summary

The public procurement process involves National Savings & Investments (NS&I) seeking to engage two creative agencies through a selective tender, utilising a Further Competition within the CCS Framework RM3774. This initiative, valued at £1 million, aims to fulfil marketing objectives over a contract period from 17 August 2018 to 30 August 2019. The main industry category is Advertising and Marketing Services, with key activities focused on campaign strategy and execution across various media channels. The tender period concluded on 2 July 2018, and the award notice was published on 25 September 2018.

This procurement presents significant growth opportunities for businesses, particularly those in the creative and marketing sectors, including advertising agencies and digital marketing firms. Suitably scaled small and medium enterprises (SMEs) with expertise in integrated campaign development and direct marketing strategies are encouraged to engage, leveraging their capabilities for delivering both broad and targeted marketing solutions. The nature of this contract suggests a need for agility and creativity, making it an attractive prospect for innovative agencies looking to expand their portfolio and visibility within the public sector.

## Notice

This procurement utilised a Further Competition using CCS Framework RM3774 NS&I required two creative agencies to deliver on key marketing objectives over 12 months. These were lotted within the Further Competition as follows: Lot 1: Lead agency; over-arching campaign strategy and creative development for integrated through-the-line campaigns; capability in delivering campaign collateral across all advertising and direct marketing channels - digital, print and broadcast as required. Lot 2: Direct marketing and digital only; tactical campaigns to our customer base through print and email channels; digital campaigns (biddable and display).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/25f75ff7-5e30-4acf-bc9f-6188fc18fdca |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Sep 2018 |
| Submission deadline | 2 Jul 2018 |
| Future notice date | Not specified |
| Award date | 15 Aug 2018 |
| Contract period | 16 Aug 2018 - 30 Aug 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | Not specified |
| Awards value | £1,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL SAVINGS & INVESTMENTS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1V 2QX |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Pimlico North |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | DIGITAL UNLIMITED GROUP; FCB INFERNO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 25 Sep 2018 at 17:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/25f75ff7-5e30-4acf-bc9f-6188fc18fdca

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/25f75ff7-5e30-4acf-bc9f-6188fc18fdca
  25th September 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-75abef5e-42f7-4243-98b5-fda6c2d1b054. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-75abef5e-42f7-4243-98b5-fda6c2d1b054.json.