--- title: "Workforce Development and Apprenticeships Promotional Campaign" ocid: "ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4.json" source: "Contracts Finder" current_stage: "Tender" buyer: "CUMBRIA CHAMBER OF COMMERCE" published: "2017-04-03" --- # Workforce Development and Apprenticeships Promotional Campaign Buyer: CUMBRIA CHAMBER OF COMMERCE Current stage: Tender OCID: ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4.json) ## Summary The Cumbria Chamber of Commerce is procuring a "Workforce Development and Apprenticeships Promotional Campaign" as part of a £8.5 million project funded by the European Social Fund. This tender is classified under advertising and marketing services and is currently in the tender stage. Interested parties must submit their responses by 10am on Wednesday, 19th April 2017. The campaign is aimed at raising awareness and engagement in skills development across the North West region, with a proposed budget of approximately £80,000. This procurement presents a significant opportunity for businesses specialising in marketing, advertising, and digital communications, particularly those experienced in designing coordinated campaigns across various media platforms. Companies that can offer innovative solutions for B2B engagement, social media integration, and multimedia advertising would be well-positioned to compete for this contract. As the project is part of a broader initiative to support skills development and employment, businesses that can demonstrate expertise in these areas will likely find competitive advantage in the bidding process. ## Notice Cumbria Chamber of Commerce has a need to procure a workforce development and apprenticeships promotional campaign to support the PS8.5m European Social Fund and Skills Funding Agency Employees Support in Skills project. See www.cumbriagrowthhub.co.uk/skills-and-training. This is a partnership project led by Carlisle College and includes a range of delivery partners. Within this partnership Chamber delivery, operating through Cumbria Business Growth Hub, includes employer engagement and an impartial brokerage service. What we are looking to procure We are looking to procure design and implementation of a coordinated campaign to raise awareness of the project and engender interest/engagement in skills development, encompassing for example: * A B2B brochure style magazine focusing on skills development long shelf life, promoting value of the project and the benefits of investing in skills development and apprenticeships. This should include putting forward options and costings for distribution to SMEs outwith the budget put forward here. * Dedicated resource rich microsite, fully integrated with poplar social media channels * Fully integrated social media campaign * Radio and TV advertising campaign with appropriate geographic coverage This campaign should work with and build on the Growth Hub brand, as the primary attack brand for business engagement, and draw in/incorporate the range of project partners/activity which they are undertaking under The Edge delivery brand. While we are proposing the above format of activities the intention is that the final detail of the campaign and message(s) will be guided by the successful bidder. Application Pack To download the application pack, with details of information required and selection criteria, please click here Timescales Responses are required by 10am on Wednesday 19th April 2017. Budget Indicative budget in the region of PS80,000. Project Funding The project is receiving up to) PS8.5m of funding from the European Social Fund as part of the 2014-2020 European Structural and Investment Funds Growth Programme in England. The Department for Work and Pensions (and in London the intermediate body Greater London Authority) is the Managing Authority for the England European Social Fund programme. Established by the European Union, the European Social Fund helps local areas stimulate their economic development by investing in projects which will support skills development, employment and job creation, social inclusion and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding. Additional information: Project Funding The project is receiving up to) PS8.5m of funding from the European Social Fund as part of the 2014-2020 European Structural and Investment Funds Growth Programme in England. The Department for Work and Pensions (and in London the intermediate body Greater London Authority) is the Managing Authority for the England European Social Fund programme. Established by the European Union, the European Social Fund helps local areas stimulate their economic development by investing in projects which will support skills development, employment and job creation, social inclusion and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/45068d02-29e4-4d01-bd86-d6eed0b7323c | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Apr 2017 | | Submission deadline | 19 Apr 2017 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Apr 2017 - 31 Mar 2018 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £80,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CUMBRIA CHAMBER OF COMMERCE | | Locality | CARLISLE | | Post town | Carlisle | | Postcode | CA3 8DA | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD1 Cumbria | | ITL 3 | TLD13 Cumberland | | Local authority | Cumberland | | Electoral ward | Castle | | Westminster constituency | Carlisle | | Delivery location | TLD North West (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 3 Apr 2017 at 15:29 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/45068d02-29e4-4d01-bd86-d6eed0b7323c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/45068d02-29e4-4d01-bd86-d6eed0b7323c 3rd April 2017 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e1a490e5-5f00-4954-9670-e155d6ddaffc Tender Application Pack ## Notice URLs - http://www.cumbriagrowthhub.co.uk/news/article/workforce-development-and-apprenticeships-tender - https://www.gov.uk/european-growth-funding ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-75cd1c3e-cf8d-45f5-8a88-2ba1af1c81d4.json.